Attention: Selena Gomez's Viral Rare Beauty Liquid Blush Is on Sale
In the great wide world of celeb-owned beauty brands, we must admit that not all are created equal. While some include products that could have used a little more time in the lab (sorry...), there are a select few that are 100 percent worth the hype. One such brand? Selena Gomez's Rare Beauty, which has won over both Cosmo editors and the rest of the internet with its impressive liquid blush and viral SPF products.
Great news—several Rare Beauty sets packed with travel-friendly minis are up to 30% off in our very own Cosmo Shop right now. That means it's the perfect time to try Sel's brand or restock your faves.
Mini Blush and Luminize Trio
While all of the sets are worth adding to cart, we're most stoked about this rare deal on the Mini Blush and Luminize Trio. This set of minis includes two shades of the Soft Pinch Liquid Blush—Virtue, a beige peach hue, and Beloved, a moody burgundy that can only be found in this set—as well as a petite Positive Light Liquid Luminizer in the exclusive shade Enliven, a pretty peach with subtle gold flecks.
Not only was the Soft Pinch Liquid Blush named the best matte liquid blush by Cosmo editors, but it took home a reader-voted 2024 Cosmo Beauty Award. Beauty writer Sami Roberts even dubbed it her "MVP blush."
Although this is technically a liquid blush, Sami says that it feels more like a lightweight cream that's "just thick enough that it won't bleed or drip, but also just transparent enough that it can be built up to whatever opacity you want."
Frequent liquid blush users likely know *just* how pigmented they can be, but Rare Beauty's takes things to a whole other level. While these ultra-saturated shades might seem intimidating at first, once you get comfortable blending them out, they'll become some of the most versatile items in your makeup kit—allowing you to create everything from dramatic looks to a subtle flush.
Best of all, Sami says this blush "actually lasts all damn day," a must when you're hopping from the office to happy hour. She even puts it on her lips and eyes for a monochromatic look that lasts for hours.
While we're already hyped to find our fave blush on sale, it's not the only Rare Beauty mini set that's discounted right now. If you're looking for perfectly packable, Selena-approved perfume, lotion, mascara, or eyeshadow, they're all 30% off rn, so run, don't walk, to shop!
Mini Find Comfort Lotion & Fragrance Set
Selena's Essential Eye Duo Eyeshadow Stick & Mascara Set
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