A-Beauty is having a moment, here are the brands you need to know

Amerley Ollennu

May 21, 2024 at 2:00 a.m.

a beauty is having a moment, here are the brands you need to know — The A-beauty brands to shop right now Hearst Owned

We’ve coveted effortless French girl beauty for decades, and K-beauty took the world by storm, converting us to 10-step skincare routines and leaving us with a major penchant for sheet masks. Now it’s A-beauty’s time to shine, as the African continent has an abundance of clean, and potent ingredients to revitalise all skin tones, and age-old beauty rituals worth adopting.

These are the A-beauty brands you need to know…

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A-Beauty is having a moment, here are the brands you need to know

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