Becky G Brings Power and Confidence to Fabletics Campaign and Partnership, Featuring New Pieces for Workout and Everyday Wear
Becky G partnered with Fabletics on a collection of new workout and everyday wear. The collaboration between the singer, born Rebbeca Marie Gomez, and the active lifestyle brand features 19 new pieces ideal for days in the gym and casual attire. The Becky G x Fabletics collection is available for purchase on Fabletics’ official website and in stores on Feb. 11.
The Becky G and Fabletics’ collaboration includes wardrobe standouts in vibrant shades of pink and blue and subdued essentials in neutral, gray tones. The Becky G and Fabletics partnership features key styles from the collection, including the heather flex kick flare jumpsuit and the brand’s bomber jacket in black.
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There’s also a new bra and bottom set made with Fabletics’ latest seamless fabric technology for ideal fit and comfortable wear with a vibrant heated red colorway. Every piece in the Becky G x Fabletics collaboration was hand-picked by the singer. The campaign honors Los Angeles and pays tribute to Becky G’s Mexican-American heritage.
“Each piece is meant to bring forth a sense of bold confidence, whether walking down the street with your friends and family, or in a workout studio of your choice,” Becky G said of the collection.
Over the course of her career, the singer’s acumen for fashion-forward partnerships has grown. In June 2023, Becky G was made the creative director of swimwear brand Gonza. “I’m thrilled to be joining Gonza as its creative director and embark on this new journey,” the singer told WWD in a statement.
“I had no doubts in taking this opportunity knowing that the brand actively seeks to uplift Latin creatives across its entire business model. I hope each piece I create becomes an armor of strength that captures the essence of summer and fuses it with confidence and self-expression.”
Fabletics was founded in July 2013 by Adam Goldenberg, Don Ressler and Ginger Ressler with headquarters in El Segundo, Calif. The brand is known for its sportswear pieces for men and women, often angling itself as an activewear line with versatility as a cornerstone of its designs.
Since their launch, Fabletics has partnered with such high-profile figures as Khloé Kardashian, Kelly Rowland, Madelaine Petsch and more.
Becky G x Fabletics Collaboration Campaign Featuring Vibrant Activewear and More [PHOTOS]
Launch Gallery: Becky G x Fabletics Collaboration Campaign Featuring Vibrant Activewear and More [PHOTOS]
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