Ben Affleck Recruited Every Celeb He Knows for His Super Bowl Dunkin’ Ad

Courtesy of Dunkin'

Few sponsorship pairings feel quite as organic as Ben Affleck and Dunkin’. And the coffee-loving actor brought in his wife, Jennifer Lopez (again!), to costar in his latest commercial for the Boston-based chain.

The premise of the ad? Affleck wants to be on Lopez’s latest record, and he’s pulling out all the stops to make it happen. Including dressing in a somewhat ridiculous Dunkin’ tracksuit and showing her his skills. He calls himself “The Boston Massacre,” and his group is, of course, called “The DunKings.”

Also appearing in the spot: Jack Harlow, New England royalty Tom Brady, Fat Joe, and Affleck’s “pahtnah,” a.k.a. best friend Matt Damon. Watch the hilarious commercial here:

Coinciding with the new commercial, Dunkin’ is dropping the DunKings menu nationwide on Monday, including the first official Ben Affleck Dunkin’ beverage, The DunKings Iced Coffee, as well as DunKings Munchkins Skewers. There will also be DunKings merch available, in case you must get your hands on a tracksuit of your own.

<cite class="credit">Courtesy Dunkin</cite>
Courtesy Dunkin

The most impressive part of the commercial—aside from getting all these celebrities to wear such a bright shade of Pantone—was that Affleck convinced J.Lo to swap her usual bedazzed Starbucks coffee cup for a Dunkin’ one. Now that’s love.

Originally Appeared on Glamour