When it comes to drugstore makeup, not all products are created equally — especially if you're looking for products that will flatter more mature skin. Luckily, social media is full of product recommendations for beauty finds that are affordable and skin-friendly.
Inspired by a video by TikTok user @jessicaenslow, who shared a selection of her favourite drugstore products for mature skin, we've gathered a selection of budget-friendly products from concealer to bronzer to eyeliner, that are must-adds to any cart.
Ahead, we're breaking down the shopper-approved products — and what makes them ideal for mature skin. The best part? They're all under $30.
As you age, your skin tends to look drier and appear duller. Shoppers swears by this primer, in which is infused with hyaluronic acid and vegan collagen — meaning your skin will look and feel hydrated, plump and radiant.
Promising review: One reviewer stated that this product is "great for wrinkled skin" in that "it helps massively to just top up those sections where the wrinkles are getting deeper."
This is a skin-enhancing lotion that will add an extra hint of luminosity to your face. It's also designed to enhance your skin's natural glow while offering an illuminating colour tint.
Promising review: One Amazon reviewer praised the product's hydrating properties. "This feels amazing and the glow is incredible," they wrote. "Makes your skin look so refreshed."
This foundation is formulated with 1% Hyaluronic Acid, and is designed to plump up like a serum while offering buildable coverage. Products with hyaluronic acid are great for mature or aging skin because they can help reduce the appearance of wrinkles and fine lines.
Promising review: One reviewer praised the product's consistency and application."I like that it has a buildable consistency since it's lightweight and doesn't leave a 'cakey' feeling on the skin," they wrote.
This concealer is specially formulated to reduce redness and fine lines while brightening the look of dull skin.
Promising review: One Amazon reviewer recommended this product because it provides buildable coverage. "It glides on easily and covers as needed. I would recommend it," they wrote.
Since this cream product is super blendable, it won't emphasize fine lines or wrinkles. Instead, it will effortlessly melt into the skin for a weightless look.
Promising review: "I love the way this product blends so easily to give you the perfect depth of contouring! I highly recommend this product," one shopper raved.
This TikTok-famous bronzer is transfer-proof and ultra-lightweight upon application, making it a must-have any age. In addition to using the product as a bronzer, it can also be used as an eyeshadow crease colour, as well.
Promising review: One Amazon reviewer praised the product's versatility upon application, sharing that they "liked this best applied with a large fluffy bronzer brush" to provide a healthy glow, but noted that a smaller brush "can certainly provide a very subtle but buildable bronze."
The Milani Powder Blush in Coral Cove is a gorgeous shade designed to offer a natural finish and compliment any skin tone. Apply it on the apples of the cheeks, and brush any excess product to the tip of the nose and along forehead for a more youthful flush.
Promising review: "My holy grail! I love this blush because of the blendability, quickness, ease of application, lasting power and colour," said one five-star reviewer.
When adding a hint of radiance to your complexion, opt for the Milani Baked Highlighter. It's formulated to add a luminous glow to the skin which is ideal for counteracting dull skin.
Promising review: "Perfect highlighter and easy to use — leaves just that extra touch of glow to face," one reviewer wrote.
The super slender, precision-controlled brush makes it easy to create the perfect eyeliner or cat-eye look. It's super simple to use and offers an intense colour payoff.
Promising review: One reviewer raved about the longevity of this eyeliner, writing that it "lasts all day and the colour doesn't fade."
This tried and true mascara from L'Oréal is clump-resistant and helps build up lashes evenly and smoothly. Whether you're going for a natural or dramatic look, this mascara is a must-add to cart because it's super versatile.
Promising review: "I've used this mascara for a long time and it's the best!" shared one reviewer.
NYX lip liners are known to be incredibly smooth and easy to apply, which makes them perfect for everyday wear.
Promising review: According to reviewers, this lip liner has "great smooth application and bold colour."
This gloss ensures hydrated lips and a fuller pout which is ideal for dull or dry skin. Its peachy shade is also flattering on a range of skin tones.
Promising review: According to shoppers, the "formula is sticky enough to hold onto your lips, but still extremely comfortable."