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6 TikTok beauty dupes that are actually worth the hype and won’t break the bank

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Beauty products can get expensive, and sometimes a good discount isn’t enough in this economy. Dupes have been hitting my TikTok “For You” page for a while now, and the makeup queens have taken it upon themselves to test and review every dupe there is to date! Thanks to them, I’ve rounded up six beauty dupes worth all the hype that won’t break the bank.


1. Tatcha The Silk Canvas Protective Primer, $54 vs. e.l.f. Power Grip Primer, $10

TikTokers say this is the perfect cheaper alternative to Tatcha's The Silk Canvas Protective Primer.
$10 at Ulta Beauty

Tatcha’s The Silk Canvas Protective Primer is a cult favorite, but with a price tag of $54, it may not fit everyone’s budget. Fortunately, the e.l.f. Power Grip Primer is here to save the day! Infused with hyaluronic acid, this primer has become a certified TikTok favorite and is perfect for all skin types and tones. One TikToker raved, “I got the pink one yesterday and wore a full face today, and it kept my makeup beautiful all day.” Another said, “This is my new favorite drugstore primer.” Don’t miss out on this affordable gem!


2. Estée Lauder Double Wear Stay-in-Place Foundation, $48 vs. L’Oreal Paris Makeup Infallible Foundation, $12.97 (Orig. $15.99)

These two products have a $35 price difference, but shoppers say they have an incredibly similar finish and feel.
$13 at Amazon

This season, we’re all obsessed with the clean, minimal, no-makeup/makeup look. However, for those who prefer full glam, the perfect foundation is essential to achieve that flawless base routine. While Estée Lauder’s Double Wear Stay-In-Place Foundation is a classic choice, it has a high price tag. But fear not, the TikTok community found L’Oreal Paris’ Makeup Infallible Foundation for $12.97 — almost $40 less than Estée Lauder’s option! With 40 shades, this foundation is their “most lightweight, breathable, longwear foundation.” Don’t believe us? Check out TikToker @hanstluce‘s flawless base routine, which she shared with her 121,000 followers.


3. Tarte Shape Tape Concealer, $31 vs. NYX HD Photogenic Concealer, $6

$6 for a concealer this impressive and long-lasting should be criminal.
$6 at Ulta Beauty

If you’re a concealer enthusiast, you’re probably familiar with the Tarte Shape Tape Concealer. However, its price tag can be discouraging for those on a budget. But don’t fret! The NYX HD Photogenic Concealer is the perfect alternative, priced at a wallet-friendly $6. This lightweight cover-up effectively conceals imperfections, discoloration, and under-eye circles without appearing cakey or obvious. It’s no surprise that this concealer is a best seller for NYX and a favorite among the beauty community on TikTok. Still not convinced? Just check out @jmirame‘s experience on TikTok, and let us know what you think!


4. Rare Beauty Soft Pinch Liquid Blush, $23 vs. Revolution Blush Bumb, $9

The Rare Beauty blue is so good, but for $9, this one gives you an eerily similar finish.
$9 at Ulta Beauty

Blush has become the new “it girl” in the beauty world, and for good reason. It’s an easy way to add a pop of color, giving you an instantly fresh, youthful, and brightening look without requiring any tools or extensive tutorials. Rare Beauty is a brand that’s top-of-mind for many when it comes to blush, but it often sells out. However, fear not! TikTok’s beauty detectives found the ultimate dupe after much trial and error: The Blush Bomb Cream Blusher from Makeup Revolution. At just $9, it’s an affordable alternative that won’t disappoint.


5. Charlotte Tilbury Hollywood Contour Wand, $42 vs. Milani Conceal & Perfect Face Lift Collection Liquid Contour, $10.99

This contour stick is so pigmented and rich, we can't believe it's only $11.
$11 at Ulta Beauty

When it comes to contour products, not all are created equal. While the Charlotte Tilbury Hollywood Contour Wand has long been considered the reigning champ, a new contender has caught TikTok beauty-tokers’ attention: The Milani Conceal & Perfect Face Lift Collection Liquid Contour. This highly pigmented and creamy contour stick has a convenient cushion applicator, much like the Charlotte Tilbury wand. But what sets it apart is its lightweight formula that blends seamlessly for a perfectly sculpted look that leaves your face Instagram-ready. Check out this TikTok user who swears by it for a flawless face that never fails to impress.


6. Fenty Beauty Gloss Bomb, $22 vs. Maybelline Lifter Gloss with Hyaluronic Acid, $9.99

Maybelline is a tried-and-true brand for a reason and this juicy gloss proves it.
$10 at Ulta Beauty

It’s the ultimate finishing touch to any glowy makeup look. Gloss can make your lips look plump and juicy and transform any matte lipstick or liner into a luscious, shiny masterpiece. I love Fenty’s Beauty Gloss Bomb, but when I need to watch my spending and want something that works just as well? Enter the Maybelline Lifter Gloss. At just under $8, this gloss is a TikTok makeup bag dupe staple. Whether you prefer a clear, subtle gloss or a bold, pigmented pop of color, there’s no denying this is the ultimate fun and flirty addition to your makeup bag.

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