Black-Owned Brands You Need For Your Valentine's Day GRWM

The race to Valentine's Day has commenced and while your grabbing everything from gifts for your significant other, besties and loved ones, to making reservations at that new viral restaurant and making sure your outfit is sure to turn heads, don't forget to stock up on products for a makeup looks that's swoon worthy. No matter who your date is, even if it's yourself, we've got the products that are sure to create a look that's selfie approved from some top notch Black-owned brands.

From full glam to "no-makeup" makeup, the possibilities for the perfect Valentine's Day beat are endless and who really needs an excuse to get all dolled up? Whether you're thinking about doubling up on the blush,  making a statement with a bold red lip, or simply giving flawless and refreshed skin we've got the scoop on the products you need to elevate your Valentine's Day GRWM or everyday makeup routine.

Grab your card, start creating your V-Day GRWM playlist and grab these products to create a *chef kiss* date-night beauty look from head to toe.

For more Valentine's GRWM products or just to swoon over more red lippies for the day of love check out our dark cherry lipstick guide.

Fenty Beauty Cheeks Out Freestyle Cream Blush in "Summertime Wine"

[shoppable brand="Fenty Beauty" product="Cheeks Out Freestyle Cream Blush" link="https://fentybeauty.com/products/cheeks-out-freestyle-cream-blush-summertime-wine?variant=35110459211821" store="Fenty Beauty" price="$26 USD"]

Beauty, Fenty, The Lip Bar, Makeup, Skincare, Ami Cole, Danessa Myricks Beauty
Beauty, Fenty, The Lip Bar, Makeup, Skincare, Ami Cole, Danessa Myricks Beauty



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What's pigmented, creamy, and buildable? The freestyle cream blush that is. This mauve toned blush looks good on literally every skin tone and can easily go from day to night or that perfectly flushed look to full rosey glam in a few swipes.

LYS Beauty Skin Loyalty

[shoppable brand="LYS Beauty" product="Skin Loyalty" link="https://lysbeauty.com/products/skin-loyalty store="LYS Beauty" price="$24 USD"]

Beauty, Fenty, The Lip Bar, Makeup, Skincare, Ami Cole, Danessa Myricks Beauty
Beauty, Fenty, The Lip Bar, Makeup, Skincare, Ami Cole, Danessa Myricks Beauty



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A good makeup slay is a look that lasts all day and this will setting spray will have your face hydrated and on lock no matter what your Valentine's Day plans are. Spray generously and go dance the night away.

The Lip Bar Nonstop Liquid Matte in "Bawse Lady"

[shoppable brand="The Lip Bar" product="Nonstop Liquid Matte Lipstick" link="https://thelipbar.com/products/liquid-matte?_pos=1&_psq=bawse+lady&_ss=e&_v=1.0&variant=39962285539417" store="The Lip Bar" price="$14 USD"]

Beauty, Fenty, The Lip Bar, Makeup, Skincare, Ami Cole, Danessa Myricks Beauty
Beauty, Fenty, The Lip Bar, Makeup, Skincare, Ami Cole, Danessa Myricks Beauty



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Make a statement with this bold cherry red lipstick, with its non-drying formula you don't have to worry about it cracking, peeling, or transferring much during date night.

Danessa Myricks Beauty Yummy Skin Blurring Balm Powder

[shoppable brand="Danessa Myricks Beauty" product="Yummy Skin Blurring Balm Powder" link="https://danessamyricksbeauty.com/products/yummy-skin-blurring-balm-powder?variant=43961186844919" store="Danessa Myricks Beauty" price="$36 USD"]

Beauty, Fenty, The Lip Bar, Makeup, Skincare, Ami Cole, Danessa Myricks Beauty
Beauty, Fenty, The Lip Bar, Makeup, Skincare, Ami Cole, Danessa Myricks Beauty



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Flawless skin is on the Valentine's Day menu and this blurring balm is serving up full coverage realness. The balms velvety texture goes on smooth, is buildable and doesn't clog or weigh down the skin.

Ami Cole Lash Amplifying Mascara

[shoppable brand="Ami Cole" product="Lash Amplifying Mascara" link="https://www.amicole.com/products/lash-amplifying-mascara" store="Ami Cole" price="$19 USD"]

Beauty, Fenty, The Lip Bar, Makeup, Skincare, Ami Cole, Danessa Myricks Beauty
Beauty, Fenty, The Lip Bar, Makeup, Skincare, Ami Cole, Danessa Myricks Beauty



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Flutter your lashes across the table from your date all night thanks to this volumizing mascara. No false lashes needed as two coats of this will length and add volume to your lashes without flaking or clumping.

Pat McGrath Mothership V: Bronze Seduction

[shoppable brand="Pat McGrath" product="Mothership V: Bronze Seduction Palette" link="https://www.patmcgrath.com/products/mothership-v-bronze-seduction" store="Pat McGrath" price="$128 USD"]

Beauty, Fenty, The Lip Bar, Makeup, Skincare, Ami Cole, Danessa Myricks Beauty
Beauty, Fenty, The Lip Bar, Makeup, Skincare, Ami Cole, Danessa Myricks Beauty



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Whether you're a natural glam or full on heart themed pink and red eyeshadow look for Valentine's Day kind of gal this palette's pigmented pots can help achieve any look. Here's six shades to mix, match and maximize your makeup looks.

Bread Beauty Supply Hair Oil

[shoppable brand="Bread Beauty Supply" product="Hair Oil" link="https://breadbeautysupply.com/products/hair-oil" store="Bread Beauty Supply" price="$24 USD"]

Beauty, Fenty, The Lip Bar, Makeup, Skincare, Ami Cole, Danessa Myricks Beauty
Beauty, Fenty, The Lip Bar, Makeup, Skincare, Ami Cole, Danessa Myricks Beauty



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Dry flakey hair has no place in a Valentine's slay so, before wrapping your GWRM and moving onto hair styling oil your scalp with this light, non-greasy hydrating hair oil. You can even use it to add a little shine and combat frizz before raking through your curls for that perfect tousled look.

Pear Nova Nail Classic Lacquer in "Cherry Jane"

[shoppable brand="Pear Nova" product="Classic Lacquer" link="https://www.pearnova.com/products/berry-jane" store="Pear Nova" price="$13.50 USD"]

Beauty, Fenty, The Lip Bar, Makeup, Skincare, Ami Cole, Danessa Myricks Beauty
Beauty, Fenty, The Lip Bar, Makeup, Skincare, Ami Cole, Danessa Myricks Beauty



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Accepting your gifts and flowers on the day of love with chipped nail polish is a no-go, but a few swipes of this cherry lacquer will pull your look together. It's vegan, cruelty-free and quick drying.