‘Mad Men’ inspired lingerie to hit select stores

Sofi Papamarko
Shine On
April 4, 2012

AMC's Emmy Award-winning "Mad Men" is known for its clever social commentary, subtle acting and compelling, read-between-the-lines character arcs. But let's be real  — some viewers tune in just to ogle Jessica Paré's décolletage or Christina Hendricks' majestic waist-to-hip ratio.

According to The Daily Mail, the costume designer responsible for the head-turning silhouettes of the women of "Mad Men" is collaborating with Maidenform to release a vintage-inspired shapewear line.

Costume designer Janie Bryant and the Maidenform team are spelunking the brand's old-timey archives to come up with true-to-the-era designs, tweaked somewhat to appeal to the contemporary woman.

Related: Gucci vs. Guess: A trademark lawsuit over the letter 'G'

"There has been a move in the lingerie market towards more retro-inspired undergarments," says Gail McInnes, director of Magnet Creative Management. "La Senza's current pin-up look and campaigns are a perfect example. While not taking directly from vintage patterns, pin-up inspirations can be seen throughout their collections with polka dot and animal prints and even higher-waisted panties."

Bryant tells Fashionista that the undergarments will "celebrate curves and femininity."

But not everyone is celebrating in anticipation of the collection.

"I think there's a danger in being too nostalgic in terms of clothes," says fashion and pop culture writer Sarah Nicole Prickett, who calls the collection "context-devoid" and "kitschy", but qualifies her take on the matter by stating that her mother was wholly a product of the 1950s.

Related: Seven tips for looking hot in lingerie

"A great thing about contemporary clothes is that you can move and breathe and wreak intimidation in them. I don't know why so many feminists are vintage addicts, other than maybe a sense of not wanting to consume too much new, unnecessary or overpriced (stuff) — totally valid," says Prickett.

Misplaced nostalgia aside, thousands of women will probably be lining up for "Mad Men" by Maidenform girdle-type-situations and bullet bras. You know, just to authentically tap into the struggles that our mothers and grandmothers experienced in the pre-feminist era.

What to Read Next

Navy Seal Flashlight Should Be Banned From Public?

Controversial classified military technology has just been released to the public. Get this flashlight before it's banned or runs out -limited supply!

Hey! You have to check out this site!

Millions of singles over age 45 are members of this site already! If you haven’t tried it, just click on the image and start your free registration!

Mortgage rates fall to new low- 3.11% APR

$250,000 for $972/month. No points. Get multiple mortgage offers in minutes. Can't hurt to look. It's free. (3.11% APR 5/1 ARM).

Need Mother’s Day Deals?

Find ways to save on Keurig, KitchenAid, FitBit and buzz-worthy styles in Target’s Weekly Ad.

KitchenAid® Stainless Steel Kitchen Suite

Wall ovens, cooktops, ranges, refrigerators, dishwashers, and more. Fuel your culinary passion & experience the difference. Visit the official site.

Single and over 45?

There are thousands of singles online now! Find your next date here. Click to browse profiles and pics for free!