Bloomingdale’s Unveils Next Carousel in Partnership With Flamingo Estate’s Garden-grown Products
The newest Carousel at Bloomingdale’s features Flamingo Estate, the Los Angeles-based lifestyle brand that sources rare ingredients from more than 120 farms and collaborators.
Available at the 59th Street flagship in Manhattan and online, the pop-up market features garden-grown signature goods from the farms and orchards of California’s Flamingo Estate atop the hills of Los Angeles.
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Flamingo Estate is Richard Christiansen‘s home and garden, but also a collection of farmers and growers employing regenerative practices. The products are made using a slow process to ensure quality sourcing and traceable ingredients.
The market features the lifestyle brand’s bath and body products, candles, soaps and gourmet pantry goods that are hand-harvested and handmade.
“Collaborating with the iconic Flamingo Estate provides the unique opportunity to bring a piece of the garden to Bloomingdale’s and a part of the West Coast to 59th Street,” said Frank Berman, executive vice president and chief marketing officer of Bloomingdale’s. “Richard has created such a unique and incredible brand with sought-after and elevated products we know our customers have an appetite to experience.”
Christiansen, founder of Flamingo Estate, said, “Flamingo Estate is my home, and a celebration of everything we grow in California. But before Flamingo Estate was born, I spent almost 20 years here in Manhattan dreaming of a garden and orchard and all the things I could make here. So in many ways, this is homecoming for me.
“I always wanted to create a wonderful expression of my L.A. home and garden here in New York. We’ve covered the ceiling with all of my favorite fragrant plants, the same ones I hang from the ceiling of my goat shed and garden office. I’m so excited for my friends and all the people I love from my years in New York to come and experience my home, and take something back to theirs,” added Christiansen.
Christiansen will join customers at 59th Street on Feb. 8 for a “meet and greet” and book signing of “The Guide to Becoming Alive.” On Feb. 1, Feb. 22 and March 8, customers are invited to receive custom calligraphy on their olive oil bottles and candles when they purchase these items from the pantry. On Feb. 1, Feb. 15 and March 8, customers can sample products from the pantry such as the Chef’s Kiss Set, in branded charcuterie cups before purchasing.
The market opens in-store and online on Friday, and will remain live through mid-March.
Last summer, Mytheresa once again teamed with Flamingo Estate for a pop-up set in the former auto body shop at 9 Railroad Avenue in East Hampton, N.Y., as reported. The two had a five-week run in the summer of 2023 and returned for eight weeks in 2024.
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