Boux Avenue x Dilara Findikoglu was made for cool fashion girls this V-Day
With Valentine's Day right around the corner and fresh off the back of Christmas, there's no busier time for lingerie brands looking to capitalise on the seasonal gifting opportunities this time of year presents. After all, new underwear is the perfect present for girlfriends, wives, mothers, sisters, besties, significant others and more. Yet, despite being one of the busiest lingerie brands around right now, not to mention our go-to when we're in need of an underwear drawer re-fresh, Boux Avenue has just announced a limited edition collaboration with Dilara Findikoglu.
Since founding her label in 2016, the London-based designer has been a regular at London Fashion Week, never failing to make headlines for her boundary-pushing fashion and occasionally controversial runway shows. And despite dressing everyone from Charli XCX to Kim Kardashian as of late, this collab is bringing high fashion to the high street with an edit of 10 designer lingerie looks.
For those unfamiliar with Dilara Findikoglu's name, trust us when we say you've seen her work. Most notably on Margot Robbie at the Barbie London premiere afterparty. The red strapless corset micro mini dress the actress donned was a Dilara design. Or perhaps watched on repeat in Sabrina Carpenter's ‘Please Please Please’ music video, the singer wowing in a red off-the-shoulder tulle corset babydoll dress. And most recently the sheer white lace cut-out gown Julia Fox wore to the 2024 Fashion Awards.
The designer's love of corsetry, intricate details and historically inspired silhouettes are instantly recognisable in the collection. From square-neck milkmaid basques to ruffle-trimmed sets complete with coordinating lace-up girdles, the designs stay true to her signature colours of red, pale pink, powder blue and black. There's nothing twee about this sexy lingerie.
“I’ve always wanted to launch a lingerie collection, so this collaboration with Boux Avenue felt like the perfect opportunity,” the Turkish-born designer said. “One of the reasons for partnering with Boux Avenue is that it allows many more people from my community as well as the larger market to own a Dilara Findikoglu piece for themselves.”
Dilara x Boux Avenue debuts on Wednesday 29 January on the bouxavenue.com and in the brand’s Oxford Street London flagship store. Perfectly timed to provide a fashion-led option for those cool girls who aren't into love heart embroidered styles. The collection will be available in sizes 6 to 16, with selected bras available up to a G-cup. Prices range from £26.00 to £85.00.
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