Well, Givenchy and Stella McCarney dressed Meghan Markle on the day of the royal wedding – arguably the biggest fashion event of the year – and they’re cleaning up, because it’s almost impossible to avoid pictures of Meghan in their creations.
Following the big day, pictures of Prince Harry and Meghan Markle flooded our news feeds and social media.
We love to relive the wedding through those images, but what we don’t really consider is how much those images are worth – because for Givenchy and Stella McCartney, it mean free advertising.
So how much does all that coverage equate to in pound signs?
InfluncerDB – an influencer marketing and management platform – did some research into how much free advertising the fashion houses generated on Instagram over the royal wedding weekend (via WWD) and it’s safe to say, both Givenchy and Stella McCartney have freed up some of their ad spend for the year.
Givenchy stole the show with Meghan’s official wedding dress. The brand was mention 3,002 times and generated 12,234,710 likes on Instagram.
This amount of coverage means they’ve saved approx. £2.1 million in advertising spend.
On top of this, Givenchy’s artistic director Clare Waight Keller posted images of the day on her personal account, where she raked in 8,907,933 likes – the equivalent of £1.27 million.
Stella McCartney also did incredibly well out of the royal wedding.
This has accumulated to Stella McCartney being liked 9,605,198 times on Instagram, and reposted and mentioned again 1,840 times, averaging around £1.5 million in media coverage.
Other brands are experiencing the amazing power of the royal wedding – Dior Homme, who dressed David Beckham, Philip Treacy who designed lots of the hats and fascinators at the wedding and Alexander McQueen, who dressed the Duchess of Cambridge, have all seen huge increases in social media coverage.
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