Damson Madder Is All Dressed up for FW24

Damson Madder is growing up. The cutesy, London-based label just dropped its new Fall/Winter 2024 campaign, offering a selection of 12 apparel styles and matching accessories. While the collection continues the brand's signature sign-offs like bow detailing and delicate embroidery, the collection feels more elevated than previous offerings, leaning into the glitz and the glamor of the festive season.

Perfect for partying, the "Twirl" collection includes a selection of formal silhouettes, like off-the-shoulder blouses and sculptural dresses, in bold fuchsia pink and silver hues. Crafted from crisp taffeta, high-shine glass satin and eco-conscious viscose, FW24 fuses seasonal glamor with sustainability.

Accessories land in the form of a frill trim shoulder bag, crafted from black or pink satin, alongside the signature Damson scrunchie, crafted from complimentary fabric to match the ready-to-wear designs.

Take a look at the "Twirl" collection above, and head to the Damson Madder website to get prepped for party season.

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