The Ordinary's anti-Black Friday sale is on: Save 23% on skincare essentials all month long
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Since its launch in 2013, Canadian brand DECIEM—also known as The Abnormal Beauty Company—has garnered a cult following for its effective retinol-based products and ultra affordable pricing.
Even celebrities have hopped on the brand’s bandwagon, proving they’re just as “Ordinary” as the rest of us. In fact, the KKW Beauty queen herself, Kim Kardashian, has sworn by The Ordinary’s Granactive Retinoid 2% Emulsion to reduce dark spots and prevent wrinkles.
And thanks to DECEIM’s affordable pricing, it actually won’t cost much to keep up with this Kardashian.
Right now the brand is running its month-long Slowvember campaign, an anti-Black Friday sale meant to encourage shoppers to slow down and think about making “deliberate, considered purchases”—which also means enjoying a savings of 23% across all their brands and products — except on Black Friday.
But if you’re unsure about where to start, we’ve rounded up 11 must-haves from DECIEM's brands, including The Ordinary, to buff out your beauty arsenal.
Products are already selling quickly, so be sure to shop this sale and restock your beauty essentials before this sale ends.
The Ordinary Buffet
An all-around bestseller, The Ordinary Buffet is a staple serum. It easily targets multiple signs of aging thanks to the formula’s peptide complexes, probiotic complexes, 11 skin-friendly amino acids and hyaluronic acid. Use it once in the morning and at night to keep your skin looking nourished and smooth.
SHOP IT: DECIEM, $11 (originally $15)
The Chemistry Brand Hand Chemistry
For those who don’t know, this is actually the product that started it all—and years later it has still stood the test of time. Its formula is meant to target 8 signs of hand aging, improve the look of firmness, elasticity, density, evenness, brightness, texture, smoothness and hydration.
SHOP IT: DECIEM, $5 (originally $7)
Hylamide Booster, Pore Flush
Reduce the size of your pores and oil production with this plant- and marine-based formula. This toning mist helps flush pores and reduce oil production to minimize their size. Use in the morning and a night for a smooth glow.
SHOP IT: DECIEM, $12 (originally $15)
The Ordinary Squalane Cleanser
Saying goodbye to your makeup has never been easier. This soap-free formula is not only gentle, but is equal parts moisturizing. Just rub it between your palms for 10 to 30 seconds, use it on your face, and rinse off with warm water.
SHOP IT: DECIEM, $6 (originally $8)
ALSO SEE: What you need to know about Sephora's epic Holiday Savings Event
The Ordinary 100% L-Ascorbic Acid Powder
Vitamin C isn’t just for preventing the common cold. When it comes to skincare, this antioxidant helps reduce the appearance of signs of aging and dullness on your skin. Mix this powder with one of DECIEM’s recommended formulas to keep your skin looking hydrated and bright.
SHOP IT: DECIEM, $4 (originally $6)
NIOD Voicemail Masque
Keep your skin looking healthy, bright, and well-rested with this leave-on nighttime masque. Made with plant stem cells from mountain flowers and narrow leaf plantain, the formula is also mixed with highly-purified polyphenols rich in hydroxycinnamic acid from oregano leaves.
SHOP IT: DECIEM, $35 (originally $45)
HIF Volume Support
Keep your hair feeling shiny, smooth, and soft, all without sacrificing volume. Thanks to the HIF Volume Support Cleansing Conditioner’s coconut ingredients, you can gently cleanse and lift up the oils and buildup on your hair and scalp, keeping your looks feeling refreshed and rejuvenated.
SHOP IT: DECIEM, $18 (Originally $24)
The Ordinary Serum Foundation
With The Ordinary’s Serum Foundation you can get the medium-coverage you need, while keeping your skin feeling hydrated and smooth. Formulated to give you a semi-matte and natural finish, the Serum Foundation is also available in 21 shades, so you’re sure to find one that fits your skintone.
SHOP IT: DECIEM, $5 (originally $7)
Petrowhat? Bali
Forget waxy and greasy lip balms. Thanks to Petrowhat?’s formula of amino acids, Squalane, and Baobab Oil base, you can protect, hydrate, and repair dry skin and lips with every swipe. The pineapple flavour will also give you a tropical feeling, even during the colder months.
SHOP IT: DECIEM, $5 (originally $7)
Hylamide SubQ Skin
Get ultimate hydration with this advanced serum. This anti-aging formulation is packed with high concentrations of hyaluronic complexes and peptides o tighten and plump skin, while also targeting wrinkles, fine lines, textural damage, and sagging skin.
SHOP IT: DECIEM, $17 (originally $22)
Copper Amino Isolate Serum 3 1:1
Compared to other DECIEM products, this serum does err on the pricier side—but it really is for good reason. Praised by many in the beauty community, this high-tech serum doesn’t just improve the look and quality of your skin, it simultaneously activates different body functions, like collagen production and anti-inflammatory responses.
SHOP IT: DECIEM, $46 (originally $60)
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