Doritos Puts a Bold Spin on Gen Z’s Favorite Hot Sauce

Think you can handle the spice? Doritos wants to put that to the test.

On Thursday, the chip brand announced that it's "pushing the flavor boundaries" again by releasing an all-new chip flavor it says will redefine the "trendsetting and beloved taste of Sriracha for the next generation." And, naturally, the flavor is Doritos Golden Sriracha.

According to the snack company, the chip delivers a "one-two punch of tangy and sweet" thanks to its blend of yellow and green Sriracha, rather than just going all in with a heavy red Sriracha spice, which Doritos says is its way of highlighting two, under-the-radar flavors.

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“By keeping our finger on the pulse of trending and fan-favorite flavors, Doritos has developed a flair for putting an unexpected spin on beloved flavor profiles and elevating them to new heights. Doritos Golden Sriracha opens the door to an entirely new flavor that accomplishes a lofty task: putting a bold twist on Gen Z’s favorite hot sauce,” Tina Mahal, senior vice president of marketing at PepsiCo Foods North America, shared in a statement provided to Food & Wine. “We’re excited to introduce loyal snackers, esteemed foodies, and everyone in between  to the Doritos version of Sriracha — I have a feeling this new flavor will secure a permanent spot in fans’ pantries alongside their go-to bottle of Sriracha sauce.”

But as the company added, this new flavor isn't the only new thing it's got going on. Just in time for the Super Bowl, it revealed the 25 Crash the Super Bowl semifinalists, each in contention for having their ad air during Super Bowl LIX. If they win, they get bragging rights to say their ad played during the Big Game and win $1 million. You can watch all the potential ads at DoritosCrash.com, then head back to the site on  January 14 to vote for which one you think should take home the prize.

As for the chips, you can expect those to hit store shelves this month in retailers nationwide. You can also order them off Snacks.com. The Doritos Golden Sriracha flavor will be available in 9.25-ounce sizes for $6.29 and 2.625-ounce sizes for $2.69.  

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