Dr. Squatch Partners With ‘Call of Duty’ for Character-inspired Personal Care Line
Men’s natural personal care company Dr. Squatch has launched a limited-edition collection in partnership with the “Call of Duty” franchise. The new line features products inspired by two popular characters from the game series: Lieutenant Simon “Ghost” Riley and Sergeant John “Soap” MacTavish.
The collection includes two bar soaps and matching deodorants. The Ghost Grit bar features pepper, leather and charcoal scents, while the Sarge Soap combines juniper, pine and moss. Both deodorants claim to provide 24-hour odor protection.
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Each soap purchase includes a redemption code for exclusive downloadable content in Call of Duty: Black Ops 6 — specifically, a custom in-game calling card.
“Grooming and gaming both require confidence — whether you’re dominating in ‘Call of Duty’ or tackling your morning routine,” said John Ludeke, SVP of global marketing at Dr. Squatch. “Dr. Squatch continues to push the boundaries of men’s personal care by collaborating with cultural icons such as ‘Call of Duty,’ reinforcing our position as a brand that brings personality, performance, and excitement to male grooming.”
Brooke Carpenter, senior director of global consumer products for “Call of Duty,” noted that the collaboration aims to “bring the fandom to life” through a “sensory experience.”
“When it comes to ‘Call of Duty,’ we strive to find new ways that bring the fandom to life for our players. This partnership with Dr. Squatch does just that,” said Carpenter.
The collection is available in multiple markets, including the U.S., Canada, U.K., Australia, Germany and the EU. U.S. consumers can purchase the products on Amazon and at Walmart stores.
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