Influencer Emma Chamberlain has teamed up with eyewear retailer Warby Parker to reimagine some of her favorite frames. The limited-edition collection, out now, features three of the brand’s bestselling styles — Lonnie, Durand and Braswell — in a new, fall-ready range of colors, including burgundy and forest green.
Chamberlain, whose first pair of glasses were Durand frames, has long had a personal connection to the brand. “When I was around 14, my dad and I were strolling around San Francisco when we discovered the Warby Parker store,” she wrote on Instagram. “I’ve been wearing their glasses ever since.”
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In campaign imagery, Chamberlain shows off her signature “coastal grandma” aesthetic alongside her favorite animal: the pigeon. This avian motif can also be spotted on a limited-edition lens cloth, insert card, and frame box that come with each pair of Emma Chamberlain x Warby Parker glasses.
“Creating these frames with Emma came naturally to me,” Warby Parker cofounder and co-CEO Neil Blumenthal said in a statement. “Not only is she a longtime Warby Parker customer, but she’s been deeply committed across the entire creative process — always ready with a point of view and a wealth of inspiration to share.”
Warby Parker has previously launched collaborative eyewear collections with celebrities like Chloë Sevigny and ASAP Nast, as well as with trendy brands including Noah and Entireworld.
Chamberlain, who first rose to fame on YouTube, has become a fixture in the fashion world, fronting campaigns for Aritzia, Levi’s and Louis Vuitton. She launched her beverage brand, Chamberlain Coffee, in 2020.
The Emma Chamberlain x Warby Parker collection is available to shop now in select retail locations and online at WarbyParker.com. Pricing starts at $95.
Launch Gallery: Emma Chamberlain's Best Fashion Moments: PHOTOS
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