Emma Roberts Blames ‘Internet Culture’ For Dakota Johnson Box Office Film Flop

Emma Roberts Blames ‘Internet Culture’ For Dakota Johnson Box Office Film Flop

While Dakota Johnson's foray into the Spider-Man universe – in the form of her recent blockbuster Madame Web – was deemed a commercial failure, one of the film's other leading ladies is convinced that the film's poor reception was a result of 'internet culture.'

Speaking on the Just For Variety podcast, actor Emma Roberts, who starred as Mary Parker in the film, spoke about Madame Web, claiming it was a 'great' film but was ruined by criticism on the internet. 'I personally really loved Madame Web. I really enjoyed the movie. I thought everyone in it was great,' the Wild Child actor began, as she heaped praise on her co-stars and the director, S.J. Clarkson.

FIND OUT MORE ON ELLE COLLECTIVE

'If it wasn’t for internet culture and everything being made into a joke, I think that the reception would’ve been different. And that’s what bums me out about a lot of stuff, even stuff that I’ve done, is people just make such a joke out of everything now,' the actor continued.

february 13, 2024, mexico city, mexico actress dakota johnson attends the red carpet of the madame web film premiere at cinemex antara photo by carlos tischler eyepix group photo credit should read carlos tischler eyepix groupfuture publishing via getty images
Eyepix Group

Despite the buzz generated around the female-led film, Madame Web made just over £78 million at the worldwide box office, with the film’s opening weekend making just £12 million. In comparison, Spider-Man: No Way Home raked in over £1.4 billion at the worldwide box office in 2021.

los angeles, california february 12 dakota johnson arrives at the world premiere of sony pictures madame web at regency village theatre on february 12, 2024 in los angeles, california photo by steve granitzfilmmagic
Steve Granitz

But the commercial failures of the film didn't surprise Johnson, as she confirmed in a March 2024 interview with Bustle. 'It was definitely an experience for me to make that movie,” Johnson continued. 'I had never done anything like it before. I probably will never do anything like it again because I don’t make sense in that world. And I know that now. But sometimes in this industry, you sign on to something, and it’s one thing and then as you’re making it, it becomes a completely different thing, and you’re like, Wait, what? But it was a real learning experience, and of course it’s not nice to be a part of something that’s ripped to shreds, but I can’t say that I don’t understand.'


ELLE Collective is a new community of fashion, beauty and culture lovers. For access to exclusive content, events, inspiring advice from our Editors and industry experts, as well the opportunity to meet designers, thought-leaders and stylists, become a member today HERE.


You Might Also Like