Erin Andrews Wore Over 1,500 Crystals to the 2025 Super Bowl

The NFL's biggest game of the year took place this past weekend, where the Philadelphia Eagles handily defeated the Kansas City Chiefs at Caesars Superdome in New Orleans. And while there was plenty of noteworthy action on the field, the fashion worn off the field also left us with much to discuss. Taylor Swift cheered on her beau, Travis Kelce, wearing a bridal white blazer, Daisy-Duke cutoff jeans, and a "T" necklace. Lady Gaga went gothic in a black Victorian dress, and Anne Hathaway and Nikki Glaser sported Eagles' green and Chiefs' red, respectively.

One star's fashion that stood out the most was that of a veteran sports commentator and TV personality, Erin Andrews. The Maine native is no stranger to looking stylish in the sport's limelight, having worked with various networks for the past 20-plus years, and now launching an all-new Super Bowl-themed collection as a part of her apparel line Wear by Erin Andrews. Founded by Andrews in 2019, the brand is a fan favorite of some of the NFL's most devoted fans, including Miss Swift, Olivia Culpo, and Alix Earle.

This year, she joined Fox Sports’ broadcast team in calling the big game, wearing not one but two dazzling looks from Italian brand Patrizia Pepe. For her pre-show outfit, Andrews wore a rockstar-worthy mini midnight black sequined blazer dress with contrasting leather lapels, cinched with a silver buckle belt, and decadent diamond jewelry from Nickho Rey.

As for her Super Bowl look, Patrizia Bambi, creative director of Patrizia Pepe, pulled out all the stops with a custom look that took over 100 hours to precisely tailor the garment to Andrews' figure. The result? A stunning single-breasted dark rose gold lame satin crepe suit featuring a lapel blazer jacket and waist pant trousers, paired with a fully encrusted crystal corset top and matching dark rose gold lamé ankle boots. “We went through multiple variations of sketches, fabrics, and stones with stylist Daniela Romero before selecting the dark rose gold lamé satin crepe fabric embellished with over 1,500 apricot preciosa crystals, a beautiful choice of character,” said Bambi of the design. Andrews accessorized her sparkly suit with David Yurman jewels and a Rolex Day-Date 40 timepiece in Everose gold and diamonds from The 1916 Company.

Andrews exclusively tells us: "I wanted something fun for the weekend that embodied the New Orleans spirit and I, of course, had my Wear on standby so I could be comfy and cozy while getting ready." Ahead, the sports icon gives InStyle ​​a behind-the-scenes look at how she got ready for the 2025 Super Bowl.

Her Thoughts On Sports and Fashion

"Fashion is all about expression, and you should be able to express your sense of style no matter where you are going. I want to look and feel as good at a game as I do at an event. We want our clothes to represent who we are in fun, authentic, comfortable ways."

What She Loves About Sports

"What I love most about sports is that it reminds me of sitting on the couch as a kid with my dad, and what I love most about the Super Bowl is seeing the two of the best teams go head-to-head for the ultimate trophy. "

What Inspired Her Wear Apparel Line

"There was a white space when it came to team apparel for women. I love dressing up and cheering for my team, but as I got older and my style changed, it was like, Where am I going to find clothes that represent the kind of fan I am? As a sports fanatic (and proud hockey wife), I had been looking for a fashionable way to support my husband’s team and show off my fandom. Before I started Wear, most of the fan gear for ladies took more of a “shrink it and pink it” style. I hated that and wanted to create clothes that allowed me to show off my fandom in a way that felt true to my personal style."

"I decided to design for women when the market had nothing available for us. With every piece I design, my goal is to create a product that I could actually see myself wearing. "

What She Was Most Excited About During the Big Game

"I was most looking forward to a great game of football, there is nothing more fun for me than calling a really great game."

Her Favorite Super Bowl Halftime Performance

"The 2022 line up of Dr. Dre, Eminem, Snoop Dogg in LA "

What's On Her Get Ready Playlist

"Anything Taylor Swift!"

Her Glam Team

“The glam is sleek and sophisticated to go with the glam and glitz of her outfit. We wanted to bring out Erin’s beautiful natural features," says make-up artist Jillian Gregory and hair stylist Kylee Heath

Brands She Loves to Wear On-and-Off the Field

"Wear, of course! I’ve been living in our Ribbed Long Sleeve Lounge Set. Other brands that I feel my best in are Altuzarra, Sandro, Dolce and Gabbana, and The Frankie Shop, to name a few."

Her After Game Plans

"Getting in my Wear sweats and celebrating a great season with my crew."

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