Everything You Missed in Meghan Markle's Brand Name Reveal Video, Including a Prince Harry Cameo!

Meghan Markle has unveiled a new name for her lifestyle brand, and the video announcement was loaded with meaningful details.

On Feb. 18, the Duchess of Sussex dropped a selfie-style video on her personal Instagram page to share that she changed her upcoming company's name from American Riviera Orchard to As Ever. Meghan, 43, spoke with excitement in a bright backyard about what's to come.

From her jewelry choices to a few surprise cameos from family members, did you catch all the details in Meghan's latest post?

A Quick Cameo from Prince Harry

If you didn't have the volume on at the start of the video, you may have missed that Prince Harry was heard off-camera.

"It's recording," the Duke of Sussex, 40, said, making Meghan laugh.

Related: Meghan Markle's New Brand Logo Is Full of Hidden Meanings. Here's What They Really Represent

Another Family Member Made a Guest Appearance

In addition to Prince Harry, their dog Momma Mia also made a quick cameo, hopping from a garden wall behind Meghan as the video began. Meghan quickly turned to look at the senior rescue beagle, who they adopted in 2022.

The Duke and Duchess of Sussex are also pet parents to Pula, a Labrador retriever, and chickens. They also recently said goodbye to Guy, Meghan's rescue beagle who recently died. Harry spoke about missing Guy at the Invictus Games last week.

A Meaningful Ring

As Meghan moved the camera, she gave a closer look at her jewelry. She appeared to be wearing the gold signet ring on her left pinky finger that PEOPLE confirmed was an anniversary gift from Prince Harry last year. The piece features the couple's joint monogram of an intertwined "H" and "M" topped with a coronet, which was unveiled shortly after their royal wedding in 2018.

The new ring was made by a private jeweler and Meghan was spotted wearing it at several events during the Invictus Games Vancouver Whistler, where she joined Harry from Feb. 8 to Feb. 11.

Related: Princess Lilibet Makes Her Debut on 'As Ever' Website in New Photo with Mom Meghan Markle

A Necklace with a Purpose

The Duchess of Sussex also wore a necklace that's new to her collection, identified as the Bespoke Red Heart of Gold necklace by The Gold Album. The red enamel heart-shaped pendant with pavé diamond border and customizable text on a chain is a collaboration between the Los Angeles brand and Kelly McKee Zajfen, who is close friends with Meghan.

McKee Zajfen is a Heart Ambassador for Children’s Hospital Los Angeles and a percentage of sales from the Bespoke Red Heart of Gold necklace will benefit the hospital's mission to "to help little hearts," its website said.

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In October 2024, Meghan and McKee Zajfen stepped out to attend the Children's Hospital Los Angeles 2024 Gala in a show of support for the renowned care center.

A Nod to Her First Project

The Duchess of Sussex also promised fans that jam will be involved in the As Ever launch. Jam was the first product from American Riviera Orchard that Meghan sent to friends in 2024, and she joked in the video that jam was still her "jam."

"Of course, there will be fruit preserves; I think we’re all clear at this point that jam is my jam," she said. "But there are so many more products that I just love, that I use in my home, and now it's time to share them with you. So I just can’t wait for you to see it. Thanks, guys!"

The Duchess of Sussex shared more context in the caption of her Instagram video and hinted at how it ties in to With Love, Meghan, her new show debuting on March. 4.

"Some of you may have heard whispers about what I’ve been creating. In two weeks, my series on @netflix launches — but there’s something else I’ve been working on. I’m thrilled to introduce you to As Ever — a brand that I created and have poured my heart into," she wrote below. " ‘As ever’ means ‘as it’s always been’ or some even say ‘in the same way as always.' If you’ve followed along since my days of creating The Tig, you’ll know this couldn’t be truer for me."

Meghan said the new chapter was a continuation of "what has always been my love language" and things she cherishes — "food, gardening, entertaining, thoughtful living and finding joy in the every day."

"I will keep sharing behind-the-scenes tidbits with you here as we ramp up to launch, and I can’t wait for you to get your hands on everything we’ve been creating," she wrote, signing off with "lots of love" and "As Ever, Meghan."

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