EXCLUSIVE: Jin Stars in Alo’s ‘Wellness Begins With Self-Love’ Campaign
Alo Yoga has tapped Jin, of BTS fame, to star in its latest campaign, “Wellness Begins With Self-Love.”
As reported by WWD, Jin was announced as a global ambassador for the brand in October 2024 when he shared his affection for the way that Alo “effortlessly combines comfort, style and purpose, while also emphasizing physical and mental well-being” — something he said that he deeply values.
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He went on to say that “their approach to mindful movement really resonates with me — it’s not just about what you wear, but how it makes you feel and encourages you to be present. Alo creates pieces that allow me to move freely, whether I’m working out, rehearsing or just relaxing, and their studio-to-street designs make it easy to transition between different parts of my day.”
As Jin builds on his role as an ambassador to Alo, the “Wellness Begins With Self-Love” campaign further highlights a shared commitment to self care, community and authenticity.
“We’re thrilled to partner with Jin for the ‘Wellness Begins with Self-Love’ campaign,” said Summer Nacewicz, executive vice president of creative and marketing at Alo Yoga. “Jin’s authenticity resonates deeply with our community. This campaign is a celebration of self-love as the foundation of true wellness, and we hope it inspires individuals around the globe to embrace balance, positivity and their own unique journeys.”
At its core, the campaign is about celebrating relationships with yourself, recognizing it as “the most vital relationship.” Through the campaign, Alo and Jin aim to inspire individuals to embrace their truest selves.
Known for advocating for self-love, Jin reflected on the essence of wellness and self care during the campaign’s collaboration.
“I feel my best when I’m balanced — it’s about being true to myself and staying in tune with my body while giving myself grace,” Jin said. “Self-love isn’t always easy, but it’s about making the effort to focus on what feels right for you. When I’m doing what I love with the people I care about, I feel unstoppable. For me, it starts with practicing positive thoughts and letting go of negativity. That’s why this campaign with Alo Yoga, ‘Wellness Begins With Self-Love,’ feels so meaningful. It’s a chance to remind everyone to take a moment for themselves and find their own balance.”
To foster self-love Alo’s campaign includes engaging activities, inspiring messages and exclusive content that encourages its community to take a moment for themselves.
“Alo has always been rooted in mindful movement, and expanding deeper into the wellness space is a natural evolution for us,” Nacewicz said. “Through initiatives like the ‘Wellness Begins With Self-Love’ campaign, we’re empowering individuals to prioritize their well-being — both inside and out. As we continue to grow globally, our focus remains on inspiring a lifestyle that integrates movement, mindfulness and recovery at every touchpoint.”
BTS’ Jin Features in Alo Yoga’s ‘Wellness Begins With Self-Love’ Campaign [PHOTOS]
Launch Gallery: BTS' Jin Features in Alo Yoga’s ‘Wellness Begins With Self-Love’ Campaign [PHOTOS]
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