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It's Pride month, but in case you need reminding, Pride doesn't only exist in the month of June. Every year, more and more brands roll out updated rainbow-hued logos and merchandise to spotlight the celebration of love and identity. And while it's great that brands are taking the time to acknowledge Pride month and making statements about inclusivity in their marketing, many refer to this controversy phenomenon as "rainbow washing." After all, celebrating Pride goes beyond a new outfit to party in.
Before showing off your love for Pride, we suggest spending your coin on fashion and beauty Pride collections backed up with year-rounds initiatives that give back to LGBTQ2S+ community. Authenticity is key to any Pride capsule collection, and we’re so proud to see our favourite brands putting their money where their mouth is.
Whether you're in the market for new outfit, makeup or wellness goodies, you can shop our Pride-supporting picks below.
This limited-time five-piece brush set was made to celebrate individuality and self-expression. Featuring five rainbow-hued brushes, this collection includes a Powder Brush, Foundation Brush, Blush Brush, All Over Shadow Brush, and Angled Shadow Brush.
Shoppers Drug Mart is supporting the LGBTQ2S+ community by contributing 10 per cent of all sales of the Pride Collection up to a total of $20,000 to PFlag Canada. The retailer will also be supporting PFlag Canada, PFlag Toronto and The 519 with a donation of $20,000.
SHOP IT: Shoppers Drug Mart, $35
Designed by Reebok’s LGBTQIA+ employee community, these iconic trainers are finished with colours that honour all types of love. The woven textile upper flexes and supports movement in all directions, while the Responsive Floatride Energy Foam cushioning absorbs the impact of sprints and short runs.
Reebok is donating $75,000 to the Sylvia Rivera Law Project, an organization working to guarantee that all people are free to self-determine their gender identity and expression, regardless of income or race, and without facing harassment, discrimination, or violence.
SHOP IT: Reebok, $150
The fan-favourite three-wick candle, made with essential oils, is now beautifully decorated with an uplifting rainbow packaging — the perfect way to fill your home with a fragrance that reminds you of celebration.
Bath & Body Works has donated a million dollars this year to the Human Rights Fund, which works to further LGBTQA.+ equality.
SHOP IT: Bath & Body Works, $25
Crafted with the brand’s rainbow Signature canvas and refined leather, this bag features a two-compartment design inspired by vintage camera bags and multiple pockets for easy organization.
The Coach Foundation has made donations to the Hetrick-Martin Institute, Albert Kennedy Trust, and new partners Point Foundation and CenterLink Community of LGBTQ Centers.
SHOP IT: Coach, $35
A statement trucker jacket made to inspire and respect all pronouns. Made completely unisex, it features a modern and relaxed fit and is decorated with pronouns across the back to celebrate the range of identities within the LGBTQIA+ community.
100% of net proceeds from the Pride 2021 collection go to OutRight Action International, a nonprofit working to defend and advance human rights for LGBTQIA+ people around the globe.
SHOP IT: Levi’s, $168
A fun-loving sandal made with a classic Universal-inspired strap design and cool hits of colour.
This year, Teva will be celebrating Pride with a donation of $35 thousand to The Human Rights Campaign to help support the LGBTQIA+ community.
SHOP IT: Teva, $100
As a part of the brand's limited Pride 2021 capsule, this rigorously-tested mat offers plenty of roomy for movement. It is perfectly cushioned for joint support, is made anti-odour, dry-wicking and slip-free, wet or dry.
Alo Yoga's Pride 2021 capsule is benefiting the Trevor Project.
SHOP IT: All Yoga, $145
Combining slipper and sandal into a cozy statement shoe, the updated Fluff Yeah features fluffy faux shearling in Pride-inspired rainbow colours.
For the fifth year in a row, UGG and Pacific Pride Foundation have reimagined the age-old tradition with PROUD Prom – an inclusive event with local LGBTQIA+ and allied youth from Santa Barbara and the coastal communities of California.
SHOP IT: Ugg, $135