Forever 21 Releases Hello Kitty and Friends Holiday Capsule Collection
Forever 21 and Sanrio have debuted their latest drop from the Forever 21 x Hello Kitty and Friends collaboration for holiday 2023.
The collection gives a nod to the fan favorite Sanrio design, Hello Kitty Blue Angel. The limited-edition collection is an homage to Sanrio’s Y2K Hello Kitty Blue Angel capsule collection featuring the core baby blue color palette, staple angel wings, and touches of sparkle.
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The 98-piece collection includes women’s, plus-size, kids, sleep, and accessories, with cozy sets and collectible non-apparel items, including fur, cable knit sweats, velour, puffer sets, earmuffs, cable knit scarves, beanies, gloves, socks, moon boots, puffy wallets, metal lunch boxes, pencil cases and notepads.
The collection is available at select Forever 21 retail stores, on Forever21.com and on the Forever 21 mobile app as of Nov. 30. For women, the collection ranges from sizes XS to XL, including extended sizes from 0X to 4X. Kids sizes range from 5/6 to 13/14. Price points for the collection range from $7.99 to $79.99.
The holiday collection follows Sanrio and Forever 21’s Hello Kitty and Friends Halloween collection, which debuted in September, just in time for spooky season. Featuring Hello Kitty, Kuromi, Badtz-Maru and the rest of the Sanrio characters, the collection included 52 pieces with Halloween twists, like ghost motifs and the characters in bat costumes.
Forever 21, which is owned by Authentic Brands Group, the parent company of Brooks Brothers, Judith Leiber and Vince Camuto, inked a deal with Shein in October. Under the terms of the deal, Shein will design, manufacture and distribute a line of Forever 21 apparel and accessories that will include sportswear, activewear and swimwear, among other categories. The collection, which will sport the co-branded label Forever 21 x Shein, will be sold exclusively online on Shein’s sites in the U.S. as well as part of Europe and Australia.
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