'It's The Future Of Beauty': Isamaya Ffrench Enters The Realm Of Skin-Enhancing Makeup
Subverting traditional beauty norms have long been embedded in the DNA of Isamaya Beauty and its founder, Isamaya Ffrench. This is the make-up artist who launched phallic-shaped lipsticks and BDSM-inspired packaging, has painted the faces of every trailblazing superstar, from Madonna and Cher to Rihanna, and throughout her multi-decade career has remained at the forefront of forward-facing make-up and artistry.
So the latest move for the MUA might come as a surprise. As opposed to the guaranteed viral product drops, the sell-out formulas and the major beauty moments that usually send the beauty world into a tailspin, Isamaya Ffrech is turning her attention to the world of wellness and skincare, launching a 'Core' collection that spans high-tech serums, tools, balms, mascaras and lip products, which Ffrench has dubbed 'the future of beauty'.
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'The Core collection represents what the future of beauty means to me,' shares Isamaya Ffrench. 'This line of skincare infused makeup products, housed in strong and timeless chrome packaging, are the tools for anybody who wants to feel empowered in the truest version of themselves.'
Science-backed, clinical-looking, and powered by actives, it's the first essential make-up-meets-skincare offering from the brand. This is not your standard skincare line-up, though. With a sprinkle of Isamaya magic, you can expect a hardworking line-up that brings the same level of artistry, intrigue and precision.
The favourites among the ELLE team? The 5 Point Lift, which harnesses caffeine and visibly energises tired-looking complexions and the Face Glaze, a fast track to glass skin. You can also find modern make-up essentials, from foil-like lip lacquers and serums, to mascaras and blush-highlighter duos.
Now one of the fastest growing categories in the world of beauty (the facial skincare market is forecast to surpass £2 billion in 2028, according to Mintel), fusing the worlds of make-up and skincare is nothing if not a smart move. As the wellness-ification of skincare continues to soar, and skin health becomes of prime importance, here lies one way to future-proof a make-up model by bridging the gap between our make-up and skincare routines.
The 'Core' collection is now available to shop on the Isamaya Beauty website.
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