Gigi Hadid wows fans in 'stunning' new swimsuit campaign: 'Keep killing it!'

Kate Mendonca
·Shopping & Lifestyle Writer
·2 min read
US model Gigi Hadid walks the runway at the Ralph Lauren Fall 2022 Collection show at the Museum of Modern Art on March 22, 2022 in New York City. (Photo by ANGELA WEISS / AFP) (Photo by ANGELA WEISS/AFP via Getty Images)
Gigi Hadid stuns in new swimsuit campaign (Photo by ANGELA WEISS/AFP via Getty Images)

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Gigi Hadid may be best known for her career in front of the camera, but the model can now add designer to her impressive resume.

Launching today, the 27-year-old's new line of swimwear designed in collaboration with Frankies Bikinis is available to shop.

Hadid celebrated the collection by posting a campaign video to her Instagram account, where she showed off her beachy California style.

Fans couldn't get enough of the blond bombshell's ethereal new look, as she debuted platinum locks and long, tousled waves.

View this post on Instagram

A post shared by Gigi Hadid (@gigihadid)

"Stunning as always," commented one fan, while another noted that Hadid looked like a "real life fairy."

"You look so beautiful, G," wrote one follower.

Others were loving the swimsuit collection, which includes romantic floral patterns, vintage-inspired gingham and playful fruit prints.

"G, it’s so good I want it all!" raved one fan.

"My Palestinian sister, proud of you! Keep killing it, much love," wrote another.

View this post on Instagram

A post shared by Gigi Hadid (@gigihadid)

For days before its launch, Hadid had been teasing her followers with a sneak peek at the Gigi x Frankies Bikinis collection.

The mom of one revealed several photos of the swimsuits, while also noting that the collection includes matching pieces for kids.

The collection starts at $40 USD/$57 CAD for children's swimsuit pieces, and runs up to $185 USD/$265 CAD for a printed one-piece. It includes bikinis, one-piece swimsuits, beach-ready cover-ups, and matching accessories.

You can bet that this collection will be sure to sell out quickly, so shop some of our top picks below before they're gone.

Noura Tankini Bikini Top

Noura Tankini Bikini Top. Image via Frankies Bikinis.
Noura Tankini Bikini Top. Image via Frankies Bikinis.

$180 CAD/$125 USD at Frankies Bikinis

Tia Triangle Bikini Top

Tia Triangle Bikini Top. Image via Frankies Bikinis.
Tia Triangle Bikini Top. Image via Frankies Bikinis.

$115 CAD/$80 USD at Frankies Bikinis

Dawson Cheeky Bikini Bottom

Dawson Cheeky Bikini Bottom. Image via Frankies Bikinis.
Dawson Cheeky Bikini Bottom. Image via Frankies Bikinis.

$125 CAD/$85 USD at Frankies Bikinis

23 Terry One Piece Swimsuit

23 Terry One Piece Swimsuit. Image via Frankies Bikinis.
23 Terry One Piece Swimsuit. Image via Frankies Bikinis.

$250 CAD/$175 USD at Frankies Bikinis

Mini Children's One Piece Swimsuit

Mini Children's One Piece Swimsuit. Image via Frankies Bikinis.
Mini Children's One Piece Swimsuit. Image via Frankies Bikinis.

$110 CAD/$75 USD at Frankies Bikinis

Chip Children's Board Short

Chip Children's Board Short. Image via Frankies bIkinis.
Chip Children's Board Short. Image via Frankies Bikinis.

$93 CAD/$65 USD at Frankies Bikinis

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