Gisele Bündchen Stars in Frame’s Spring 2024 Campaign

Gia Yetikyel
·1 min read

Frame is once again collaborating with supermodel and entrepreneur Gisele Bündchen for its spring 2024 collection. The campaign was photographed by Frame cofounder and creative director Erik Torstensson and marks Bündchen’s second chapter with the house. Frame announced Bündchen as its muse during New York Fashion Week in September.

Gisele Bündchen sitting and smiling, wearing light blue crewneck sweatshirt, white shorts, and grey socks.
Gisele Bündchen photographed by Erik Torstensson for Frame.

The photographs taken by Torstensson aimed to be a “captivating visual narrative” of the spring 2024 collection, showing the model in vintage-inspired denim, modern minimalist suits and a retro sweatshirt, as part of showing “a more intimate perspective on a day in the life of the Frame woman,” according to a statement from the brand.

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“The Frame woman is a multihyphenate herself, she doesn’t want to think too hard about her look whether she is on or off-duty. She is effortless, elegant and wears her clothes with an enviable air of insouciance,” said Torstensson. “This campaign is a celebration of that attitude and lifestyle.”

Black and white photo of Gisele Bündchen standing, wearing dark suit and white tank top underneath.
Gisele Bündchen photographed by Erik Torstensson for Frame.

Popular pieces from the collection include the MC Denim Jacket, the Leather Midi Vest Dress and the Le Mec Jean. “Frame has always been about elevated simplicity and style in wardrobing staples,” said Torstensson.

Suiting will also take the forefront in the spring 2024 collection, pairing oversize blazers with elegant pajama trousers, for an elevated casual ensemble. Additionally, the brand will offer shapes like cropped utility and fitted moto jackets made from leather and corduroy, paired with denim mini shorts and dresses.

The collection is available globally starting Thursday at Frame stores and across retailers, including Net-a-porter, Harrods, Neiman Marcus and Bergdorf Goodman.

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