Gwyneth Paltrow Launches Limited-edition MiH Jeans

July 10, 2012

From cooking up personal recipes to picking her favourite fall trends, Gwyneth Paltrow takes her lifestyle website Goop seriously. Her latest conquest? Design.

Paltrow and her site have teamed up with London denim label MiH to create the perfect pair of jeans. The Goop team have taken MiH’s popular ‘Marrakesh’ high-waisted flare style, and re-designed it in a dark blue. “We left them free from any distress for you to break them in naturally over time to achieve your own personal look and wash," it says on the site, where the jeans are sold for $200 USD.

Naturally the actress took the chance to model the jeans herself. Other A-list fans of the brand include Sarah Jessica Parker, Jessica Alba, and Mad Men’s January Jones. Every week a new limited-edition collection will be available for purchase on the site, so keep your eyes peeled for more Paltrow picks. – Christian Allaire

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