'Hair instantly looks fuller': This bestselling powder is now $14 — over 40% off

I'm a natural blonde, but not the shade of blonde I am now. You can tell when my roots start to show, and when my hair is pulled back into a ponytail, you can really tell. That's why as soon as I saw women on TikTok using Boldify Hairline Powder to cover their roots and fill in thinning patches, I rushed to find it on Amazon. Turns out, it's Amazon's No. 1 bestselling hair and root touch-up product, and it's on sale for $14.

Amazon

Boldify Hairline Powder

$14$25Save $11

It doesn't just touch up your color — fans swear by this powder's ability to create the look of thicker, fuller hair.

$14 at Amazon

Why is this a good deal?

Boldify's Hairline Powder is regularly $25, but it's currently over 40% off on Amazon in several shades, so you can save a sweet $11. On top of that, going into the salon for a root touch-up will cost you at least $50. With this hairline powder, you can save the pricey salon visit until you really need it.

Why do I need this? 🤔

If you color your hair, you know how much it costs to keep up with it. It's not a one-and-done salon trip. If you want to keep your new hue, you have to go multiple times a year — and that adds up. To prolong the time between salon appointments, you can touch up your roots at home. And while you can go the hair dye route, the process can be messy and unforgiving.

This hairline powder comes in a small jar with a spongy applicator that makes it easy to apply directly to your hair. Simply dab the applicator in the powder, lightly apply it to your strands and voila — there go your roots! It comes in 14 colors, but if you're in between, Boldify advises choosing the darker shade. If you're covering up grays, choose the lighter shade. FYI — prices vary slightly between shades.

And that's not all this powder is good for. Reviewers praise it for filling in thinning patches, too. In fact, it proves to be quite a confidence booster for those whose hair has lost its fullness due to aging or illness.

What reviewers say 💬

More than 18,200 Amazon shoppers give Boldify Hairline Powder a five-star rating and say that it works wonders on all types of hair woes.

Pros 👍

One shopper went so far as to call this powder a "miracle," adding these accolades: "This product is AMAZING. I have thin hair, and after getting COVID, hair along my hairline fell out. I have natural dirty blonde hair but have dyed it medium brown because it's damaged from bleaching. This product is a lifesaver. I apply it to my hairline and scalp and it INSTANTLY gives the illusion I have fuller hair. I could cry I love it so much."

"I have used several different types of grey hair coverage products to mask my thinning hair on top of my head. I’ve used the sprays and some other powder types that were quite effective and I liked them very much but this one is hands down the best one I’ve ever tried! It has great coverage, looks very natural and using the little powder puff that comes with it makes it quick to apply and easy to control where it goes," raved one five-star fan.

Another shopper shared that since menopause, her hair has started thinning and graying in some areas. "It was so quick and easy to apply," she said. "I had no itchy reaction. It lasted until I washed my hair and was easy to wash out. It didn't stain my pillow. It looks like a small amount in the container, but unless you apply it over your whole head all the time, I believe it will last a long time. Needless to say, I'm very happy with this product."

"Great coverage, made my hair instantly look fuller! Love this product," a happy customer shared.

Cons 👎

Some shoppers wish the applicator was easier to hold and say that you should be careful when applying because a little goes a long way (and it can stain your hands and whatever it touches).

"I love everything about it, except for the applicator, which could really use some kind of handle," said this fan. "My only complaint is that the applicator kept dropping out of my hand, which was frustrating. ... But the product itself works better than any I've tried for this particular purpose."

"I wish the applicator had a loop or something to hold it better," another shopper said. "Also, don't touch your hair because it will come off on your hands."

Amazon

Boldify Hairline Powder

$14$25Save $11

A little goes a long way! Start with a small amount and build up as needed.

$14 at Amazon

The reviews quoted above reflect the most recent versions at the time of publication.

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

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