Victoria Beckham Beauty is 25% off for one day only
Black Friday may be over but before you panic, know that Cyber Monday has arrived, meaning many of my favourite deals are sticking around for a little longer.
IMO, Black Friday and Cyber Monday are the best time of year to score some epic makeup deals. I've been a beauty writer and professional shopper (yes, that's a real thing) for years and I always ask myself the same question: 'When did makeup get so darn expensive?'
Srsly, add up the contents of your makeup bag RN and I bet you the price is way higher than you'd expect! So IMO, Black Friday and Cyber Monday sales are the best time to stock up on the beauty products you love at a considerably smaller amount or to get ahead with your X-mas gifting for the makeup lover in your life.
Black Friday makeup deals
Charlotte Tilbury: Wake up! There's up to 50% off the entire Charlotte Tilbury website
LookFantastic: Up to 30% off RN
Glossier: Glossier's sale is live with 25% off site wide and 30% off when your basket reaches £100
Merit Beauty: Score the adorable Flush Blush with Merit's 20% off sale
REFY: Yep, the time is now. Shop REFY with 20% off site wide
Victoria Beckham Beauty: Add a little luxe to your makeup bag with 25% off VBB
Cult Beauty: Cyber Monday is here for Cult Beauty, with up to 25% off (almost) everything
Milk Makeup: Score the famous Hydro Grip Primer for only £13.50 in the Cult Beauty sale
Best Black Friday makeup deals to shop
Makeup brands don’t hold back when it comes to Black Friday, and I have to say, these are some of the best deals we’ve ever seen. It genuinely feels like Christmas morning, and we couldn’t be *more* excited if we tried!
E-tailers like LookFantastic are offering site-wide discounts, along with special deals on certain brands. Companies like REFY and Merit are also jumping in, with discounts of 20% off this year. Remember, Cyber Monday is today which also means one thing: you have less than 1 hour to score these deals so you best act fast.
More Black Friday Beauty Deals:
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Victoria Beckham Beauty
Victoria Beckham Beauty's products are, quite literally, stunning, both on the inside and outside. I swear, the day I placed the Reflect Pearl highlighter stick into my handbag, my net worth increased (lol, I wish).
I'm a huge fan of VBB, and not just for its incredibly chic and high-quality packaging, but for the creamy and blendable formulas that make applying makeup a doddle. Better yet, VB has nailed my personal vibe by channeling her bronzed '90s aesthetic into all the shades. Perfection.
If you're keen to try for yourself, or to gift under the Xmas tree, the brand is hosting a (rare) 25% off sitewide sale for a limited time only. Posh Spice never disappoints.
Fyi, you can read Cosmo's personal shopping list here.
REFY
I don't mean to alarm you, but REFY's Black Friday sale is here with 20% off site wide. This means you only have a few hours to tick off every REFY item you've wished for – which, if you're like me, that'll be a loooong list.
As for the products... where do I begin? If you’re using the Black Friday sale to grab anything, let it be the new Lip Blur Liners. They’re the creamiest, most pigmented pencils that plump up your lips x10. Or if complexion cosmetics are what you’re after, stock up on the Cream Bronzer ‘til 2026.
Merit Beauty
I crossed everything that Merit would take part in Black Friday, and my wishes came true. For a limited time only, the brand is hosting a 20% off site wide sale, giving you the perfect opportunity to elevate your makeup bag – both in products and style.
A few favourites I’m shopping in the Black Friday sale? The brand’s first foray into fragrance is at the top of my list. After 200 attempts, Merit finalised on this comforting, slightly sexy, and easy-going aroma that’s perfect for every day. And on the cosmetic side, I’m stockpiling the Flush Blushes. These lil pocket pigments are stupidly good.
Jones Road Beauty
I've always looked up to Bobbi Brown's 'no-makeup-makeup' vibe – it's like a Bible to me. So when she launched Jones Road in 2020, I was hot on the scene. Four years later and the love affair remains.
There are so many products from the range that I would recommend, but if you're using Black Friday to invest in one thing, let it be the Miracle Balm – a universal, pigmented salve that can be used as a blush, bronzer, eyeshadow or lip balm. As the best selling product in the line-up (srsly, this stuff sells every 30 seconds in Liberty), you'll quickly see why they're deserving of the hype.
And the coolest part! In the brand's Black Friday sale, you can shop mini versions of the Miracle Balms to create your own customisable palette.
Fenty Beauty
If you've been 👀-ing up the Fenty Pro Filt'r Foundation or the ridiculously popular Gloss Bomb but don't fancy dropping full-price cash, Fenty's Black Friday sale is here so now is your opportunity to bag the best for less.
Speaking of, what are the discounts? In the brand's Cyber Week, the *entire* website is reduced by 30% and there are even a few sneaky savings with up to 60% off. There's a reason it's one of the most successful celeb-founded beauty brands. Take a bow, Riri.
Vieve
If you haven't already got a Vieve wish list, Black Friday is your time to make one as the brand has a 20% off site wide sale.
Not only is Vieve one of my fave glow-giving makeup brands, but it's a winner across the whole Cosmo beauty team – plus the millions of TikTok views and countless viral products (erm, hi Skin Nova) goes to show how phenomenally popular this brand is.
If you're new to Vieve and wanna use this time to score a product for less – as I'm hoping to see a BF deal or two – I'd 100% suggest scoring the Skin Nova Primer. Doing exactly what it says on the bottle, it adds a radiant sheen to your complexion making a beautiful base to apply makeup to.
Huda Beauty
If you know Huda Kattan, you'll know that her eponymous brand, Huda Beauty, is all about creating an unreal makeup base. While there are so many products that I love from the range (have you seen the new petri dish-inspired face glosses?!), the brand's foundations are my forever favourite.
The #FauxFilter foundation stick has been a best-seller for years, but I'm currently obsessed with the new Easy Blur foundation for a flawless and satin-matte finish. And with the brand's Cyber Craze Black Friday sale officially here, you can stock up your fave products 'till 2026 with up to 80% off.
Milk Makeup
I know you've seen this brand everywhere, and I know there is a small (okay, sizeable) part of you that wants to try its famous Water Jelly Tints or Hydro Grip Primer. Well, I am here to influence you as I can confirm that each product is deserving of its hype.
Honestly, I've never tried a Milk Makeup formula that I don't get along with and so many of its products hold a permanent spot in my makeup bag. So I invite you to join me in levelling up your routine with a 25% off Cult Beauty sale. I know you're tempted.
Cosmo's favourite picks:
Hydro Grip Primer (was £18, now £13.50)
Cooling Water Jelly Tint (was £22, now £16.50)
Sculpted by Aimee
I'm sure many beauty eds will agree that Sculpted by Aimee is one of the best makeup brands going. It simply ticks every box from price point to packaging and, of course, formulas.
If you're yet to discover the brand, there is so much that the Cosmo team would recommend, but if you're going to use Black Friday to invest in anything, let it be one of the complexion products. Whether it's the lightweight HydraTint or the full-coverage Satin Silk Longwear Foundation, each formula is easy to wear, long lasting and affordable too.
As for the deals, well, as expected they are something special. Live on site the brand is offering a range of discounts depending on what you buy; receive 15% off when you shop two products, 25% off for three products and 30% off for four products. What happens what you by 59 products then? 👀
LookFantastic
LookFantastic is my go-to beauty e-tailer when I'm in desperate need of makeup top ups as its line-up of brands is pretty huge. Oh, and as for Black Friday, the deals have already started with a huge bang.
RN LookFantastic is offering up to 50% off selected brands, like Olaplex, Benefit and The Ordinary. Plus, you can get an extra 10% off if you use the code EXTRA. BRB!
Sephora
We’re in the 21st century babe, there’s no need to queue for hours outside an IRL Sephora store as the Black Friday sale has hit the online shelves too! For us Brits, this is the third Black Friday sale the brand has put on since it crossed the pond and already, we're in for a treat with an up to 30% off Black Friday sale.
Why shop Sephora’s Black Friday sale? Stans will know it’s home to some exclusive brands you can’t get your mitts on elsewhere. Starting with the in-house Sephora label (obvs) as well as names like ONE/SIZE, Makeup by Mario and Haus Labs.
Beauty Bay
I always check out Beauty Bay's Black Friday offering as, in previous years, it has been one of the best when it comes to online beauty retailers. Right now, the brand is offering up to 40% off our fave brands and they're only expected to get bigger as the month goes on (and, yes, this includes the iconic Made by Mitchell Curve Case).
As for the makeup brands available to shop, Beauty Bay is home to names that are hard to find elsewhere, like Pink Honey.
Charlotte Tilbury
Charlotte Tilbury knows how to do a good Black Friday sale and, once again, the bar has been raised for 2024. Live on site and in store, Tilbs is offering a 20% off *everything* sale, but that's not all! Once your basket reaches £100, the discount raises to 25% off and when you cross the £150 threshold, you'll get 30% off.
And that's not all! If you've been following the sale you'll notice that there are still a few products left in the two-for-one offer across its best-selling heroes, from the Beauty Light Wands to the Luxury Palettes. To emphasise how great that deal is, that's two palettes which would usually cost £92, for only £46.
Then there is a 50% off sale on the brand's yearly Mystery Boxes. Told you Tilbs knows how to do Black Friday
Glossier
Not many brands have as many globally recognised products as Glossier. Boy Brow... hello! Balm Dot Com... how you doing? You... nice to have you here.
There are so many hero products to its name but the brand continues to innovate, bringing us new launches to swoon over (read: see our Beauty Director’s review on the new fragrance launches).
As for its Black Friday deals, as always, we're in for a treat. Live on site and in store, Glossier is hosting a 25% off sale. But that's not all. If your basket reaches £100 which, tbf is easily done when Glossier You is thrown into the convo, the discount raises to 30% off. Once again, all hail Glossier.
Cult Beauty
The beauty directory at Cult Beauty is stellar, with so many brands to shop. But when it comes to the makeup department, I certainly have some faves. Saie is at the top of my list (you can read my personal love letter here) for radiant, everyday makeup, while I’ll always use Black Friday to stock up on my ‘special occasion’ makeup, from brands like NARS and Hourglass.
As for the discounts? Once again Cult Beauty is very generous with its Black Friday offerings as almost everything is reduced by 25%. When you consider how many brands feature on the site, that's a very exciting (and rare) sale to shop.
NARS
Got the NARS Creamy Concealer on your mind this Black Friday? Same. The silky formula is one of my favourite concealers for covering anything from dark spots to pimples, and I know many editors would also agree.
If not, there are many popular NARS products that will make lovely Christmas presents – or a little treat for yourself, too!
Saie Beauty
Have a peep inside every beauty editor's makeup bag and I bet you'll find something from Saie Beauty (it's pronounced 'say', BTW). Not only has it got the looks, but the formulas are easy to use and they're infused with skin-kind ingredients.
There are so many products from its range that I love, but if I'm using Black Friday to score anything, it's the Dew Bronze bronzers. These little tubes contain a lightweight formula that blends to create a radiant and warm complexion. You can find Saie on Cult Beauty, so be sure to check out its deals this Black Friday.
P.Louise
P.Louise products are always on our wishlist – from the viral coloured base (which we’re still obsessed with) to the lip gloss in its iconic juice box-style packaging.
For Black Friday, P.Louise is offering up to a whopping 50% off. Deals like this don’t come around often, so you better believe we’ll be making the most of it.
Benefit
If you haven't seen Benefit's grocery-shop-themed Christmas collection – I know, rogue but cool – you need to go check it out. You can find anything from soup cans to bottles of olive oil, all filled with Benefit's best-selling mini products. Okay, not real bottles of olive oil, but you get what I mean.
As for Black Friday, you can find the whole Benefit collection in Cult Beauty's Black Friday sale with 30% off.
19/99 Beauty
19/99 Beauty is best known for its multi-use makeup products that blend like a dream, from vibrant eyeliners to the creamiest blush sticks around. The brand’s ethos is all about making makeup work for you, whether you’re 19 or 99.
Good news: Cult Beauty stocks 19/99 Beauty and is currently offering 25% off all their products. BRB, I’m stocking up on every eye pencil!
Lottie London
Lottie London always has us covered with top-notch makeup products for the face, lips, eyes and more. Whether you’re after a freckle tint, a vegan-friendly setting powder, or the TikTok-famous pH-changing lip and cheek stick, there’s truly something for everyone.
Even better, Lottie London is offering 30% off site-wide this Cyber Monday. Don’t forget to use the code MERRY at checkout to snag a free gift. You’re welcome. 💅🏾
What is Black Friday?
Um, hi? How is that rock you're living under? Seriously, if you don't know what Black Friday is, let me fill you in. The shopping extravaganza started in America, with brands offering major sales as a way to carry on the Thanksgiving festivities. It wasn't long until the event made its way across the pond and now every year major retailers take part in Black Friday and we part ways with a hefty dose of cash in return.
When is Black Friday 2024?
Okay so the official day is over (Friday 29 November) but most sales will run until Cyber Monday, Monday 2 December 2024. What a sleigh.
When does Cyber Monday end?
Cyber Monday is here, baby (Monday, 2 December). It’s time to make the most of those offers before they disappear, most will likely expire at midnight. Black Friday might be over, but there are still plenty of deals to snap up.
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