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Helen Mirren went barefaced on social media for a good cause.
While many celebrities are ditching makeup during self-isolation, the 74-year-old Oscar winner shared an early morning selfie in an effort to raise money for COVID-19 relief efforts.
On Wednesday, Mirren shared an Instagram photo of herself in her bed sporting tousled hair wearing peach coloured glasses and PJs.
“In return for this pic of me literally first thing in the morning, please donate to the intensive care support...” Mirren wrote.
The actress included a link to a fundraiser for The Intensive Care Society - England, an organization that helps provide funding to both intensive care patients and their healthcare workers.
According to the fundraiser’s page, the charity is both run and organized by healthcare professionals such as nurses and doctors who are helping those who require ventilation due to COVID-19.
“The pressure on intensive care staff is causing massive stress. Professionals, patients and relatives will suffer from poor mental health and post traumatic stress disorder (PTSD) following COVID-19,” the page reads, adding that all charitable donations will help to provide mental health resources for workers and patients and deliver care packages to intensive care units.
Thousands of Mirren’s more than 800,000 followers on Instagram praised the star for her makeup free photo and her charitable spirit.
“I love that you show the real you,” one follower wrote. “The ‘glam you’ and the real you are both beautiful.”
“You are marvellous,” added another. “Such a compelling plea - I’m on it!”
Others wrote to Mirren thanking her for her efforts while sharing the heartbreaking that reality that for many people, now is a time of financial strain.
“You're a natural beauty, Helen, and my very favourite actress,” one female follower wrote. “I have just lost my job, like so many across the world, but I admire your efforts to help the dire situation our healthcare workers are facing.”
Mirren recently opened up about managing self-confidence and the lessons that have come with age. In a new “Self Worth, Worth Sharing” campaign for L’Oréal, Mirren said she felt pressure as an actor to make it look like she had it together.
“Many actors exude confidence,” she said. “I find it incredibly intimidating. More than once I have had to run away and lock myself in the lavatory, and say, come on, you can do this Helen.”
Mirren, a longtime ambassador for L’Oréal, shared how the campaign is part of a larger mission to help women as they grow and evolve.
“'The ‘Self Worth, Worth Sharing’ campaign is so important for the emotional well-being of young women,” Mirren said. “I have experienced insecurities all my life, and to many people’s surprise continue to do so. In today’s digital age, social pressure is on the rise, therefore having the right support is more important now than ever.”