This $5 smile-shaped sponge is Shark Tank's most successful product ever - here's why

Alyssa Tria
·Shopping Editor
Here's why the Scrub Daddy is the Ultimate sponge
Here's why the Scrub Daddy is the Ultimate sponge

Sure, he doesn’t have square-shaped pants, but this sponge has a smile that’s unforgettable. Enter Scrub Daddy, a weird/cute kitchen tool that has reviewers raving.

Before poking fun at this kitchen sink pal, it's worth mentioning that its net worth is over $170 million. Since 2012 when investor Lori Greiner bought into the idea, the company has sold over more than 25 million sponges, making it Shark Tank’s most successful product to date.

Scrub Daddy
Scrub Daddy

Shop it: $5, Amazon

But makes this sponge so popular?

It’s made with FlexTexture technology

The Scrub Daddy is designed to work with your control. When soaked in warm water, it’s soft and compressible, while in cold water its firm to remove stubborn debris without the need for soaps and harsh chemicals.

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Safe on different surfaces

While its hard on tough messes in and around the sink, this smiling scrubber ensures a scratch-free finish on glass, non-stick coatings, granite wood, ceramic and stainless steel and other household. Pro tip: Aside from the kitchen, keep one (or two) in the bathroom, garage, car, and backyard shed.

It doesn’t hold odour

Unlike conventional sponges that reek after a couple days of use, thanks to its FlexTexture Technology, this one dries within an hour so it won’t carry odour-causing bacteria.

Its smile actually serves purpose

The smile isn’t just for looks, you know. You can quickly clean both sides of utensils in one motion, while its circular shape lets allows 360 degree scrubbing. Its eyes hold onto your finger to help you reach hard-to-reach corners and spaces.

It’s one quirky tool that has a few big claims — and if you’d like to try it yourself, you can pick on up on Amazon or at Canadian Tire, Home Depot and Bed Bath and Beyond.

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