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How to buy Canadian as tariffs still loom: 100+ Canadian brands to shop — from toilet paper to winter jackets

As Trump and Trudeau agree to pause tariffs for at least 30 days, here is a list of Canadian beauty, fashion, home and personal care brands to support.

Kayla Kuefler
·Senior Shopping & Lifestyle Editor
canada goose model wearing red parka, guests on earth cleaning, How to 'buy Canadian' during the tariff war (Photos via Canada Goose & Guests on Earth).
How to "buy Canadian": Brands to shop as tariff talks continue. (Photos via Canada Goose & Guests on Earth).

The U.S.-Canada tariffs may be officially paused for at least 30 days — but Canadian consumers are still bracing for more expensive American goods — and organizing efforts to "buy Canadian" instead.

Over the weekend, Canadian officials, including Prime Minister Justin Trudeau, urged Canadians to buy domestically after Trump announced he would apply 25 per cent tariffs to Canadian goods and a 10 per cent tariff on Canadian oil. Canada's retaliatory 25 per cent tariffs on U.S. imports would also make American products more expensive for Canadian consumers.

Canadian businesses are leaning into the "buy Canadian" sentiment, with several provinces pulling American booze from liquor store shelves and companies like Loblaws and Shopify encouraging consumers to buy local.

Even with tariffs paused, Canadian shoppers have already begun boycotting imports from south of the border. Online forums are flooded with Canadian alternatives to American goods, including popular grocery items, liquor, fast food chains and personal care products like diapers and makeup.

Yahoo Canada's shopping editors will be updating and adding to our How to buy Canadian guide over the coming days and weeks, so make sure to check back regularly for the latest Canadian brands, products and businesses to support. Don't see a brand you love? Email us at yahoo.canada.lifestyle.editors@yahooinc.com

"Made in Canada" vs. "Product of Canada" vs. "Canadian owned" vs. "Based in Canada" — what's the difference?

Unlike at the grocery store, where "made in Canada" labelling is obvious, the origins of fashion, beauty, personal care and home brands can be more challenging to decipher. Is "made in Canada" the same as "based in Canada?" What about a Canadian brand no longer 100 per cent Canadian-owned, like Hudson's Bay and Tim Hortons?

To satisfy a "Product of Canada" claim, Canada's Competition Bureau requires non-food products to meet a "higher threshold of Canadian content" (98 per cent). "Made in Canada" claims are subject to a 51 per cent threshold of Canadian content "but should be accompanied by a qualifying statement indicating that the product contains imported content."

When a brand is based in Canada or owned/designed by Canadians, that doesn't automatically mean it's made in Canada. Shoppers still choose to support a Canadian-owned or founded business, but its manufacturing may occur overseas. That said, buying from online and brick-and-mortar Canadian retailers can help support Canadian workers, too. Roots, for example, is no longer completely Canadian-owned, but its leather goods are still hand-crafted in Toronto, Ont.

If you're looking to shop local Canadian products as tariff discussions continue to unfold, here is a list of Canadian beauty, fashion, home and personal care brands to support — and their American alternatives that may become more expensive in the following weeks.

If you see a Canadian flag 🇨🇦 next to the brand, that means it is both Canadian-owned and manufactured in Canada.

🇨🇦 Canadian cleaning brands

🇺🇸 American cleaning brands

Procter & Gamble (P&G) brands, including Tide, Mr. Clean, Swiffer and Dawn. The Clorox Company brands, including Clorox Bleach, Pine-Sol, Liquid-Plumr and Clorox Disinfecting Wipes. Reckitt Benckiser brands, including Lysol, Dettol, Finish and Woolite. Church & Dwight Co. brands, including Arm & Hammer and OxiClean. SC Johnson brands, including Windex, Glade, Pledge and Scrubbing Bubbles.

🇨🇦 Canadian personal care brands

🇨🇦 Canadian beauty and makeup brands

🇨🇦 Canadian home brands

🇨🇦 Canadian fashion brands

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