HP's Print AI will offer a better way to print websites

It's in beta for now.

Lawrence Bonk
·Contributing Reporter
·2 min read
HP

HP just announced HP Print AI, which is being advertised as “the industry’s first intelligent print” experience. Beyond squeezing in tech’s two favorite letters (AI), the software looks to “simplify and enhance printing from setup to support.” There are several tools here, but the most interesting aspect is something called Perfect Output.

This could actually solve the problem of printing from web pages, which typically produces something just a hair above absolute garbage. The company says the embedded algorithms will reduce all of that unnecessary white space and will get rid of ads.

Image size will also be optimized, so printing from a website should look about as good as something that came from a word processor. HP says everything will “fit perfectly on the page for the first time.” Perfect Output isn’t just for websites, as the company says it’ll also make short work of spreadsheets, which are another frustrating thing to print out.

This feature begins rolling out today, but only to select customers as a beta. HP told Engadget that Perfect Output will work with any of the company’s printers, so long as the correct driver is installed and it’s connected to a Windows 10 or Windows 11 machine. Once some customer feedback comes in, it should go into a wider release.

HP Print AI will also use artificial intelligence to customize support for each user, with the company saying that its “intelligent technology anticipates” the needs of consumers. HP says this will be especially useful when it comes to setup and for remembering user preferences. There’s also a chatbot in there that allows for language-based queries, which runs off of a proprietary LLM the company calls a "print language model." So it's technically a, sigh, PLM.

For now, these tools are tied to driver software. HP says that they’ll be featured prominently in a forthcoming app update scheduled for next year.

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