HungryPanda, a food-ordering app for the Asian diaspora, picks up $55M at a valuation of around $500M
Apps catering to the Chinese and wider Asian diaspora, especially urban consumers focused on food, can be big business. HungryPanda, one of the trailblazing startups in that market, is now announcing more funding.
The food-delivery app, founded in London and aimed squarely at Chinese and other Asian consumers living outside their home countries, has picked up $55 million. The company will use the capital to continue building its existing business and expanding into new categories like groceries, it said.
HungryPanda is not disclosing its valuation, but we understand from sources that it is now in the region of $500 million post-money. For context, the last valuation PitchBook lists is from 2020 and is just over $289 million. The startup has raised $275 million to date.
The startup, founded in 2017, claims to be the largest of the Asian overseas food delivery platforms, competing against the likes of Fantuan (based out of Vancouver) and GrubMarket-owned FreshGoGo (based out of New York).
Operating as a classic, three-sided, on-demand food marketplace à la DoorDash or Instacart, HungryPanda said it now has 6 million customers, 100,000 merchants and 80,000 riders across 80 cities in 10 countries. The company's footprint has grown over the years. When it last raised funding ($130 million in 2021), it said it was live in 60 cities; in 2020, when it raised $90 million, it said it operated in 47 cities. (It has never disclosed the number of customers before 2024, so this 6 million is a fresh number.)
HungryPanda said it's aiming for $1 billion in gross transaction volume for this year, and it is already profitable.
“Reaching profitability while maintaining significant growth demonstrates the strength of our business model and our long-term vision. This success is a testament to the dedication and hard work of our entire team,” said Eric Liu, HungryPanda's founder and CEO, in a statement. “HungryPanda is more than just a delivery platform — we see ourselves as an ambassador of Asian cuisine. With this new funding, we are poised to accelerate our expansion into North America, elevate our services, and continue to champion the richness of Asian food culture on a global scale.”
The company is describing the capital as a "refinancing and fundraise," implying that some of this is primary and some possibly secondary and/or debt. We have reached out to investors and the startup for more detail and will update as we learn more. Mars Growth Capital (a JV between Liquidity Group and MUFG) is leading the round, with previous backers Perwyn, Kinnevik, 83North and Felix also participating.
Eric Liu founded HungryPanda after he found himself wanting such a service. As a student at the University of Nottingham, he found that while there were Chinese restaurants in the city, people found it nearly impossible to order from them. Menus were in English and the translations were nearly meaningless, and the food had been sometimes criminally adjusted to meet British palates.
As Liu has told us previously, this was a bigger problem than it might be for some other groups of expats: Chinese people prefer to eat “traditional” food, and they take the business of eating very seriously.
HungryPanda was his solution: An app, in Chinese, that provided all the information to students like him in a format that they could actually use. It would include items that typically might only be offered on side menus to Chinese customers in Mandarin, if at all, if they were eating at the restaurant itself.
HungryPanda's initial focus on the younger demographic, specifically students, helped it bypass some of the trickier unit economics of food-delivery platforms. While apps like Deliveroo were built around the idea of making two deliveries per hour, per driver to make every hour profitable, HungryPanda was used by people ordering "family-style," where orders are doubled or even tripled — making individual deliveries more profitable. It's notable that other apps catering to a wider pool of users have adopted some of those mechanics over the years.
Even without targeting all consumers, HungryPanda and its ilk are capturing a sizable market. The Chinese diaspora of first-generation consumers alone is estimated now to be at over 50 million people globally — even before you count other generations of immigrants and people from countries beyond China.
This has proven to be a winning formula that seems to be driving some substantial revenue. A number of other apps also targeting Asian consumers have sprouted up, and there are examples of how a swarm of consumers, chattering about authentic Asian food, have created whole destinations out of some towns. Dusseldorf, for example, saw a surge of young Chinese visitors after Chinese users in the city started posting about the food available there on social media app Xiaohongshu.
Updated with more details on valuation.
