Inside Luke Edward Hall's New Chateau Orlando Menswear Collection
Hampshire-born artist-turned-designer Luke Edward Hall has embraced the intrinsic cultural eclecticism of our nation to dream up designs for Chateau Orlando, his peculiar clothing label now stocked in Selfridges.
Hall's latest collection called “The Ballad of Pan” is just as whimsical as the six seasons he's previously released under the label.
Just like its namesake – Pan, a Greek God of meadows, forests, mountains, shepherds, hunters and rustic music – the line embodies the natural world. The colours, patterns and graphics that doll up the suits, knitwear and tees are a product of Hall's time spent in the British countryside.
The collection also pays homage to British romanticism, hence the employment of velvet, the fern designs and the workwear silhouettes. You see, Hall references Pan via Endymion, a work by English Romantic poet John Keats which opens with a ceremony dedicated to the deity.
“This collection is about a feeling of Romantic decadence,” says Hall, confirming the influence, before further adding to its miscellaneity. “Of opulence reimagined... Oscar Wilde at a Venetian disco crica 1982, if you like.”
So, layers of Greek, English, Irish and Italian stimuli, all stocked at an all-encompassing fashion mecca originally founded by an American.
What could possibly be more British?
Chateau Orlando at a pop-up in Selfridges London and on the Selfridges webstore.
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