Iris Apfel dies aged 102: revisit her essay on "why fashion should always be fun"
The inimitable style icon Iris Apfel has died at the age of 102, her representatives have confirmed. The American fashion designer and self-described "geriatric starlet" was known for her distinctive, joyful approach to dressing, was a regular on the front rows at Fashion Week, and worked with the likes of Estée Lauder and Greta Garbo during her career. In tribute, we revisit a piece Apfel wrote for Bazaar in 2020, in which she affirms her philosophy that "fashion should always be fun".
Iâve loved fashion ever since I was a little girl. I always liked dressing up, and my mother was very chic. She was at home with me until I was about 11, when she went back to work, leaving me to fend for myself. I recall one occasion when Easter was coming and I didnât have an outfit to wear for the big parade on Fifth Avenue. It was the height of the Great Depression and my mother was too busy getting her business established to take me shopping, so instead she said, âIâll give you 25 dollarsâ, which was a generous amount of money at that time, âand you can go into the city and get yourself an outfit â itâll be good experience.â
I was crazy with joy and went straight to S Klein, the granddaddy of all discount shops on 14th Street in Manhattan, because I knew Iâd get a good bargain there. Right away, I found a dress I thought I simply had to buy â but then I remembered my mother telling me I must never buy the first thing I saw, I must comparison-shop. So I went uptown and looked around the big department stores â Macyâs, Lord & Taylor, Best & Company â where naturally everything was much more expensive. I decided Iâd better go back and get that dress, but when I got there, I found it gone! I was frantic and breathlessly looked through all the racks, found it, gave thanks to God and 12 dollars and 98 cents to the cashier. I put that dress in my hot little hands and went on to accessorise my prize. I bought myself some beautiful leather shoes for three dollars and 98 cents, a pretty straw bonnet, a pair of gloves, and I still had enough change to take the subway home to Queens. My family was overjoyed: my mother praised my taste; my father said I was economically sound. Only my grandfather, who was an old-world master tailor, found fault with the buttonholes. But then again, he could never find a buttonhole to satisfy him.
For me, jewellery is the most transformative part of a womanâs wardrobe â it can change the look of a whole outfit. You can take the same outfit right through from morning to cocktails simply by re-accessorising. I especially love costume jewellery, because I think the artists who make it are freer in their approach. Iâve been collecting pieces since I was 11 years old, and I still have the first one I ever owned. I bought it from a shop in the basement of a tenement building in Greenwich Village â it was filled with all kinds of junk, but I mentally transformed it into Aladdinâs cave. The store was owned by an elegant elderly gentleman who had fallen on hard times. While the cuffs on his suit were frayed, he always wore a boutonniĂšre, a monocle and spats. He was fascinated with me, as he had never seen a kid so interested in his junk. Upon arrival, he would kiss my hand and treat me like a mini duchess⊠I was smitten. There was this one brooch I went cuckoo about, with pretty pieces of glass inside that I imagined were rose-cut diamonds. I was very fanciful back then. He gave me a price that was way over what I could afford, but I saved my pennies and once I had what I thought was a respectable sum, I went back to bargain with him. We haggled and haggled, and he eventually let me have it for 65 cents. I treasure it to this day.
Anxious to break into editorial fashion, I took a post at Womenâs Wear Daily in New York â the lowest possible job you could get. Now everythingâs electronic, but at the time publishers would hire copy boys and girls to take pages from one editor to the next. I was constantly walking back and forth around this rambling building for the magnificent sum of 15 dollars a week. The only good thing about that job was that it saved me having to go to the gym! Still, I loved magazines. Harperâs Bazaar and Vogue were my bibles â I couldnât wait for the next issue to come out, and Iâd read each one from cover to cover.
I think itâs very funny that Iâm considered a style icon nowadays. My husband [Carl Apfel, who died in 2015] and I used to laugh about the whole thing, because Iâm not doing anything I wasnât doing 70 years ago â it just seems to have finally caught on. I always like to dress in my own way; Iâm not like everybody else. I find a lot of people say they want to be individual, but theyâre just paying lip service. I often say, âItâs better to be happy than well dressedâ, by which I mean itâs wonderful to look good, but if it becomes a chore and makes you nervous and uncomfortable, it isnât worth it. Life is very grey and the world is not the kindest place, so I think fashion should always be fun. Over the past decade or two, Iâve tried to help people understand that. Some of them have written to tell me Iâve given them courage and joy, and some have even said Iâve changed their lives. Iâm grateful for that.
Iâve been quarantined for more than three months now. I donât bore myself, though â I enjoy my own company, and really, the lockdown has been a blessing in disguise, because Iâd been working like a fiend and it has been 10 years since I had a vacation. Iâm not a spring chicken any more so I was very tired, and Iâve had a wonderful enforced rest. My apartmentâs right on the water in Palm Beach and I consider myself fortunate that I can sit out on my terrace every day.
I always like to make people happy, especially at a time like this, and I have a lot of fun with my Instagram feed. So back in March, I said to my followers, now youâre at home and have nothing better to do, why not get everything out of your closets, put things together in a fun, creative way and then send me some photographs? The thing took off like wildfire â more than 3,000 people from over 65 countries got in touch with some tremendous pictures, not just of women but of men and babies and dogs and pussycats too. Last week someone sent in a set of dog portraits, all wearing outfits of mine, so I posted them with the caption âImitation is the most sincere form of flatteryâ.
My philosophy is to live in the now â yesterday is gone, you donât know if thereâs even going to be a tomorrow, so you might as well enjoy today. As my husband used to say, you should really live every day as if it were your last, because one day youâll be right.
As told to Frances Hedges
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