It doesn't get more Canadian than the epic Black Frid'Eh sale at Roots: Here's how to save 25% on your next purchase

Kate Mendonca
·Shopping Editor
·3 min read

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The Roots Black Frid'Eh sale is on now with 25% off everything in store and online. Image via Instagram/Roots.
The Roots Black Frid'Eh sale is on now with 25% off everything in store and online. Image via Instagram/Roots.

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Though Black Friday originated in the United States and the holiday shopping frenzy that follows American Thanksgiving, the annual event has made its way north of the border much to the delight of many Canadians.

Canadian retailer Roots is taking the tradition one step further by putting a unique twist on the sale, thanks to their Black Frid’Eh event which kicks off today.

Now through Nov. 30, shoppers can save 25 per cent on almost everything at Roots, plus an additional 40 per cent on all sale items. There’s no coupon code or membership necessary to access these deals — simply add your favourite items to cart and the discount is automatically applied.

ALSO SEE: Everything — yes, everything — is 50% off at Old Navy for Black Friday

Now is a great time to stock up the brand’s breathable All Day Lightweight Reusable Face Mask, which doesn’t go on sale often, along with their signature sweats that are perfect for lounging in comfort.

Whether you’re planning to shop for yourself or for loved ones ahead of the holiday season, chances are you’ll find something for everyone on your list at Roots. Some of our favourite sale picks are included below, so be sure to pick them up while this limited-time sale is still on.

All Day Lightweight Reusable Face Mask

All Day Lightweight Reusable Face Mask. Image via Roots.
All Day Lightweight Reusable Face Mask. Image via Roots.

Available in five colours and two sizes, these lightweight unisex face masks are an editor favourite thanks to their breathable construction and adjustable fit.

SHOP IT: Roots, $16 (originally $22)

Park Plaid Onesie

Park Plaid Onesie. Image via Roots.
Park Plaid Onesie. Image via Roots.

Take a page out of Justin Bieber’s book and opt for a super soft onesie for relaxing at home.

SHOP IT: Roots, $104 (originally $138)

Roots Cotton Cabin Hoody

Roots Cotton Cabin Hoody. Image via Roots.
Roots Cotton Cabin Hoody. Image via Roots.

As part of the iconic Cabin collection, this waffle-knit hooded sweater is the perfect addition to any winter wardrobe.

SHOP IT: Roots, $74 (originally $98)

Park Slim Sweatpant

Park Slim Sweatpant. Image via Roots.
Park Slim Sweatpant. Image via Roots.

Featuring a slimmer silhouette than the Original Sweatpant, these joggers are an ideal gift idea for those you love.

SHOP IT: Roots, $56 (originally $74)

Roots Park Plaid Shirt

Roots Park Plaid Shirt. Image via Roots.
Roots Park Plaid Shirt. Image via Roots.

Whether layered over a graphic tee or worn on its own, a cool and casual plaid shirt is a must-have in every Canadian’s closet.

SHOP IT: Roots, $66 (originally $88)

Reversible Puffer Hoody

Reversible Puffer Hoody. Image via Roots.
Reversible Puffer Hoody. Image via Roots.

Get a jump start on winter weather with this reversible puffer that combines the softness of a hoodie with the warmth of outerwear.

SHOP IT: Roots, $111 (originally $148)

Cozy Buddy Slim Sweatpant

Cozy Buddy Slim Sweatpant. Image via Roots.
Cozy Buddy Slim Sweatpant. Image via Roots.

These sweatpants bring some holiday cheer to your outfit thanks to their whimsical updated logo design.

SHOP IT: Roots, $56 (originally $74)

Canoe Lake Crew Sweater

Canoe Lake Crew Sweater. Image via Roots.
Canoe Lake Crew Sweater. Image via Roots.

An elevated everyday staple, this cozy crewneck is made from mélange yarn in a textured knit for rugged comfort.

SHOP IT: Roots, $74 (originally $98)

French Bucket Parisian

French Bucket Parisian. Image via Roots.
French Bucket Parisian. Image via Roots.

French leather adds a luxurious feel to this bucket bag that features an elegant and versatile shape.

SHOP IT: Roots, $298 (originally $398)

Snowy Fox Open Cardigan

Snowy Fox Open Cardigan. Image via Roots.
Snowy Fox Open Cardigan. Image via Roots.

Softly knit and effortlessly draped, you’ll never want to take this warm and cozy cardigan off.

SHOP IT: Roots, $74 (originally $98)

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