Jenna Bush Hager Wears the Dress That Divided the Internet on 10th Anniversary of the Viral Debate

The 'Today' co-anchor looked into what caused the optical illusion that set the internet ablaze in 2015

Today Show Jenna Bush Hager wears the viral dress that divided the internet on the Today show.

Today Show

Jenna Bush Hager wears the viral dress that divided the internet on the Today show.

It was the dress that rocked the internet back in 2015, sparking the viral debate: Is it gold and white or black and blue? On the 10th anniversary of the post, Today honored the online phenomenon by bringing co-anchor Jenna Bush Hager out in the dress.

Bush Hager threw off a white robe to reveal the controversial frock, saying, “It is clearly blue and black, right? And that’s what made this thing so mind-blowing because the answer is not what we expect.”

Related: Martha Stewart Reignites #TheDress Debate After Grandchildren Introduce Her to Viral 2015 Photo

Noting that she views the viral image as white and gold, Bush Hager used optometrist Dr. Sarah Klibanoff to explain why the photo was the “perfect storm to create an optical illusion,” explaining that it had to do with the fact that the dress was in shadow.

“If a person, let’s say, saw the dress in a shadow, there’s more blue light in a shadow,” she said. “I’m going to filter out that blue light and I’m actually going to see the dress much more white and gold.”

Today Show Jenna Bush Hager, Carson Daly, Savannah Guthrie and Willie Geist debate the dress on the 'Today' show.

Today Show

Jenna Bush Hager, Carson Daly, Savannah Guthrie and Willie Geist debate the dress on the 'Today' show.

The Roman Originals dress immediately sold out back in 2015 and had plenty of celebrities chiming in online, with Taylor Swift writing on Twitter at the time, “It’s OBVIOUSLY BLUE AND BLACK.”

“Obviously this dress is blue and black, but in the photo, in some of the photos, I saw white and gold,” Bush Hager said, jokingly adding, “All I have to say is horizontal stripes aren’t great on anybody.”

Martha Stewart /Instagram

Martha Stewart /Instagram

"The Dress" that sparked the viral Internet debate.

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Bush Hager actually borrowed the dress from the offices of BuzzFeed, the site that originally shared the viral post.

“It’s no longer available because, you know what, it was for sale 10 years ago,” she quipped. “I had a 1-year-old.”

Today Show Jenna Bush Hager and Carson Daly talk about the viral

Today Show

Jenna Bush Hager and Carson Daly talk about the viral "dress" on the 'Today' show.

Related: Groom Who Helped Make 'The Dress' Go Viral in 2015 Accused of Trying to Murder His Wife

And while co-anchors Carson Daly and Willie Geist insisted they saw black and blue, Bush Hager and Savannah Guthrie were firmly team white and gold.

“You wear it well, that’s all that matters,” Daly told Bush Hager.

However, weatherman Al Roker was not as invested, complaining, “Where was anybody in the control room about a minute ago? We could have ended this a lot earlier.”

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