The jewelry brands 'it girls' will be shopping at this holiday season

• People often purchase luxury jewelry during the holiday season.

• Classic jewelers like Cartier and David Yurman are still popular.

• "It girls" also love brands like Retrouvaí, Jacquie Aiche, and Anita Ko.

Fine jewelry often ends up at the top of people's holiday wish lists. I mean, singer Eartha Kitt famously begged Santa for a ring — and she did not mean on the phone.

Whether you're hoping someone will buy you something sparkly for the holidays or planning to splurge on someone you love, you'll want to know where "it girls" have been shopping for their jewelry lately.

Check out some luxury jewelry brands celebrities and influencers haven't stopped shopping at this year.

Retrouvaí has become a go-to for subtle statement pieces.

Several celebrities have been spotted wearing pieces from Retrouvaí over the past few years, from Suki Waterhouse to Oprah Winfrey.

Founder Kirsty Stone launched Retrouvaí in 2016, putting nostalgia and sentimentality at the core of her fine-jewelry brand.

Celebrities gravitate toward Retrouvaí's one-of-a-kind pieces, like the $32,970 ruby and diamond heirloom bezel ring Taylor Swift has been spotted wearing to Chiefs games.

The brand also offers more affordable luxury pieces, like its $1,930 tiered signet rings or $347.50 stud earrings.

Stars have been adding small Shay Jewelry accessories to their looks.

Stars also incorporated pieces from the luxury brand Shay Jewelry into their streetwear and red-carpet looks throughout the year, like the $5,600 diamond pinky ring that Bella Hadid was spotted wearing over the summer or the $6,800 ruby solitaire necklace Taylor Swift wore to the Super Bowl.

Shay Jewelry was founded by the mother-daughter duo Ladan and Tania Shayan in 2003 in Los Angeles.

The brand's pieces exude luxury, with details like diamonds and other glitzy precious gems. However, by putting them on butterfly-shaped pendants or heart bezel rings, the brand's collection can be styled casually or for fancy occasions.

If you're looking for diamond accessories, look no further than Anita Ko.

The brand's pieces are a hit with high-fashion lovers like Kendall Jenner and Kaia Gerber because of their one-of-a-kind feel.

Diamonds have been a girl's best friend for decades, but Anita Ko makes them feel fresh with modern designs like the $5,125 diamond lotus double piercing earring designed for people with multiple piercings in one ear.

If you want a sentimental holiday gift, Anita Ko also has a variety of personalized pieces, like a diamond initial necklace that retails for $1,950.

It seemed like everyone was wearing David Yurman accessories in 2024, from stars to sorority girls.

David Yurman has been a jewelry industry staple for years with its artistic approach to jewelry design.

Still, it seemed to become even more popular in 2024, with sorority hopefuls frequently name-dropping the brand in their "RushTok" get-ready-with-me videos.

The brand's $495 classic cable bracelet is among its most-loved pieces, as is the $295 crossover ring. You can also splurge on delicate, luxury pieces from David Yurman, like its $18,900 pavé crossover three-row bracelet.

The brand also has an expansive men's collection, so it's a great choice if you're looking for matching "his and hers" pieces for the holidays.

Fans of simple but stylish jewelry love Jenny Bird.

Jenny Bird's jewelry is more affordable than some of the other retailers on this list, but thanks to its whimsical and chic designs, it is as beloved by celebrities as any of the high-end pieces stars loved this year.

For instance, Reneé Rapp wore the $118 gala ring during her May 2024 Coachella performance, which she paired with the $138 chunky doune hoops.

As of December, the most expensive piece on Jenny Bird's site was $350.

The retailer, founded by its namesake Jenny Bird in 2010, also sells sunglasses, jewelry cases, and other accessories, including pencil cases and hair clips. So, it's a good one-stop shop if you have several people to holiday shop for this year.

If you want to add some gold to your collection, the Laguna Beach-based brand Gorjana has you covered.

Known for its stylish gold jewelry, Gorjana makes both affordable pieces — starting at just $25 — and fine jewelry if you're looking to buy someone in you're life something special.

The brand has humble origins, as Gorjana and Jason Reidel opened it in 2004 from their apartment. Now, the retailer has dozens of brick-and-mortar stores and a bustling online shop.

Its pieces are easily giftable, as you can find high- and low-end versions of similar silhouettes, like the $58 alphabet necklace and $310 diamond alphabet charm necklace. Its pieces with personal touches, like a $70 birthstone coin necklace, are popular with buyers, too.

Catbird has become more and more popular thanks to celebrity collaborations.

You're probably familiar with Catbird's forever bracelets, but the brand's dainty jewelry has become a consumer favorite thanks to collaborations with stars like Phoebe Bridgers and Jenny Slate.

Catbird is a good choice if you take a playful approach to your jewelry because its pieces are designed to be customized. For instance, you can pair its $110.40 gold heart charm holder and $86.40 birthstone charm on one of its six signature chain styles, creating a unique necklace.

You might also want to shop at Catbird if you're looking for more affordable diamond pieces, like the brand's $308 sweetheart necklace.

Sophie Bille Brahe has become a favorite of celebrities like Rihanna.

Named for its founder, Sophie Bille Brahe specializes in classic diamond jewelry with a Scandinavian twist, as the brand shared on its website.

Most buyers would consider its pieces a splurge, as its collection ranges from a $330 pearl ear cuff to a $58,500 diamond tennis necklace. Rihanna was spotted in a version of the necklace in May.

The brand also crafts bespoke pieces, including engagement rings, for shoppers looking for custom jewelry this holiday season.

You can find statement pieces with personal touches at Jennifer Zeuner Jewelry.

Jennifer Zeuner Jewelry focuses primarily on accessible gold pieces, but she also makes fine jewelry with delicate diamond detailing.

Zeuner founded the brand in 2005, creating simple pieces that are made to be layered and worn together.

Dozens of celebrities have recently been spotted in her pieces, from Taraji P. Henson in a $123 pair of hoop earrings and Taylor Swift in the brand's $154 Tasha earrings.

Zeuner's pieces start at $45 and max out at $1,880.

Luxury buyers have long loved Cartier.

Cartier is a go-to for celebrities like Beyoncé and Taylor Swift for luxury jewelry. Silicon Valley professionals such as Jack Dorsey have also gravitated toward Cartier watches.

It's becoming more popular with non-famous buyers, too, as sales for Cartier pieces increased by 11% on The RealReal, according to a study from the brand.

Cartier's $7,350 love bracelet is among its most popular pieces.

Jacquie Aiche's handmade pieces offer the perfect pop of color.

Los Angeles-based brand Jacquie Aiche has been on the jewelry scene for over 15 years, but it seemed to skyrocket into fame in 2024 as stars like Vanessa Hudgens and Behati Prinsloo stepped out in its pieces.

In addition to colorful statement pieces like the $3,440 heart ring, Jacquie Aiche also makes playful body jewelry like the $965 diamond finger bracelet and a $39,875 body chain.

If you're looking for jewelry with personality, Jacquie Aiche is the place to go.

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