K-Way RTW Fall 2024
The conversation on outdoor-indoor and how the two can be translated into attire befitting both is going strong in Milan.
For K-Way, it was an opportunity to ply its sportswear into office garb, including pristine white shirts with a tie, ballgown-style skirts, corsetry and protective gear for the great outdoors.
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In a pre-show backstage scrum, Lorenzo Boglione, vice president of sales at parent company BasicNet, said the brand’s runway shows, held once a year for the fall season, are experimental takes on its key codes.
Tonal and color-blocked looks in signature shades — from fiery red and Klein blue to military green and icy gray — dominated the show, heavy in layering.
Outerwear pieces were twisted and turned into something else, from the upside-down windbreakers becoming side-slit skirts worn with quilted corsets, to mid-layer tech knits stretched into body-con floor-length dresses. Boys could easily traverse a blizzard in elongated padded anoraks with faux fur hoodies and reveal a magenta shirt, tie and tailored pants underneath in time for a corporate meeting.
Velvet puffers, a new rhomboid quilting and the use of wool incorporated on long parkas were convincing commercial pieces building on the brand’s core offering.
At the center of the all-white box venue, K-Way signature windbreakers were inflated and billowed to the tune of techno music, an installation by artist Anna Franceschini.
The display was primarily a brand statement — and a fun one.
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Launch Gallery: K-Way RTW Fall 2024
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