Kim Petras gives a lesson in summer 2024's biggest trending hairstyle
"Viva glam", a translation to live life glamourously, is the mantra that we should all be living by. And superstar singer, Kim Petras is setting this agenda, not only with her recent beauty look but by being the face of a progressive, long-standing and worldwide campaign. Lots to unpack today, folks.
Announced on social media just short of 24 hours ago, Kim is the new face of MAC's iconic Viva Glam campaign. "The global pop sensation and NEW #MACVIVAGLAM ambassador regularly uses her global platform to advocate for the LGBTQIA+ community and partners with M·A·C VIVA GLAM grantees like the Trevor Project," the beauty brand shared in a statement on Instagram.
For this, Kim underwent a glam (obvs) makeover that features the most luxurious looking butt-skimming platinum blonde locks, styled in a 60s teased bouffant – aka, a top trending hairstyle for summer 2024. We didn't make the rules, Kim did...
When she said "I don't get 0ut of bed for less than a billion dollars," I felt that.
Hairspiration aside, to celebrate 30 years of the iconic lipstick that donates 100 per cent of proceeds to local charities championing healthy futures and equal rights for all around the world, MAC (with the help of Kim) has expanded its Viva Glam lineup with four new shade offerings.
Meet VIVA EMPOWERED, VIVA PLANET, VIVA HEART and VIVA EQUALITY.
So, when you're looking for hair, makeup and all-around glam inspo for the new szn, you know where to come. 10s, 10s 10s across the board.
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