Kristen Wiig Reprises ‘Target Lady’ SNL Role in New Target Ads — WATCH
Ahead of her return to Studio 8H to host this weekend’s Saturday Night Live, sketch series alum-turned-Palm Royale star Kristen Wiig can be seen reprising her “Target Lady” character in a series of new TV spots for the retail chain.
As part of a national ad campaign celebrating the return of “Target Circle Week” 🤷🏻♂️ and the kickoff of the new Target Circle, Wiig headlines a cheeky teaser spot as well as one titled “Dream” (watch above) and a third titled “Peanut Butter” (watch below).
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The campaign — which will feature 12 total spots appearing across TV, social media, digital platforms and more — was created in partnership with Wiig, former SNL writer Jameson Anderson and director Tom Kuntz, with Wiig ad-libbing a handful of lines along the way.
The music featured in the ads is “Baby I’m a Star” by the iconic Prince and the Revolution.
Wiig isn’t just returning to host any ol’ SNL this Saturday, April 6; rather, in doing so, she will join the increasingly less-exclusive Five-Timers Club. Raye will serve as musical guest.
Ryan Gosling will then host the April 13 SNL, with musical guest Chris Stapleton.
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