Lana Del Rey Serves Mother in SKIMS' New Valentine's Day Campaign

SKIMS always comes out on top when it comes to Valentine's Day campaigns and this year is no different. Off the back of 2023's release, which featured The White Lotus stars Beatrice Grannò and Simona Tabasco, Kim Kardashian's underwear brand is back with another impeccable talent.

This time teaming up with the mother of all mothers, SKIMS has enlisted Lana Del Rey to announce the annual return of its cult-loved Valentine's shop. Captured by fashion's favorite photographer, Nadia Lee Cohen, the campaign aims to celebrate Lana's iconic American glamor while tapping into her cinematic aesthetic and retro style.

"I've been a big fan of SKIMS since the beginning, so being featured in their Valentine's campaign is so exciting," says Lana Del Rey. "Their collection is so pretty and dreamy, which made collaborating with Nadia Lee Cohen on the creative so fun. I hope you love it as much as I do."

The Valentine's offering now includes over 29 limited-edition collections, comprising intimate sets, sleepwear and loungewear styles. Lana is captured in the brand's best-selling Fits Everybody bodysuit alongside the new Woven Shine dress and heart-print Sleep Set.

Take a look at the new campaign above and head to the SKIMS website to shop.

While you're here, check out our list of the coolest fashion photographers to follow for inspo.