NBA tunnel fits for the 2023-24 season are off to a stylish start.
LeBron James celebrated the Los Angeles Lakers’s first game of the season by donning sleek Louis Vuitton outfit ahead of the team’s matchup against the Denver Nuggets on Tuesday. If this was what the basketball superstar rocked on opening night, we can’t wait to see what drip is headed our way soon.
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The four-time NBA championship winner entered Ball Area in a camouflage jacket paired with black pants and derby sneakers. Not to be left out, his accessories included a colorful green Speedy Bandouliere 40 and a briefcase. The entire look is from Pharrell Williams’s first collection as men’s creative director of LV, which makes sense as the athlete took to Instagram after his walkthrough to announce that he’s the new face of the French label.
In a shared post with Williams, King James shouts out the Louis Vuitton Men’s Spring-Summer 2024 collection with a lead image of him strutting his stuff in the Ball Arena tunnel. The post includes an image of the NBA’s first active billionaire holding up a newspaper ad of him wearing a LV suit and carrying a massive monogrammed handbag in red. Its placement and James’s post marks the first official announcement of the brand and athlete’s partnership.
James is no stranger to collaboration. The 19-time NBA All-Star is well known for his footwear releases with Nike; the duo has worked together on 20 signature basketball shoes since he signed an $87 million deal with the company in May 2003. While he has starred in Rimowa and Beats by Dre campaigns over the years, as well as launching his Miami-based retailer, Unknwn, this new endeavor with LV is one of the biggest partnerships he has been a part of in the luxury fashion sphere.
The NBA tunnel walk is one of menswear’s most influential runways, with names such as Kevin Love and Russell Westbrook serving up versatility before hitting the court. And with King James’s newest partnership, basketball fashion could get a lot more interesting this season.
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