Lionel Messi debuts new drink Mas+: How to get Messi's new drink online and in stores
Soccer icon Lionel Messi has entered the competitive beverage market with a new drink to “inspire everyone to take better care of themselves.”
Messi hopes Mas+ makes you feel hydrated like a champion with “Positive Hydration” of electrolytes, vitamins and minerals with natural flavors. The drinks have no artificial sweeteners, colors or caffeine.
The global rollout of Mas+ begins June 14 on masbymessi.com.
“Hydration is essential to overall wellbeing. I believe everyone deserves a drink with amazing ingredients and taste,” Messi said in a press release Tuesday. “Más+ is a drink I’m proud to share with family and friends. Because everyone deserves to feel like a champion in every part of their life.”
Messi has teased the release of his new drink in several Instagram videos, participating in a taste test and walking around a facility where the drink is being produced alongside his wife, Antonela, in the last month.
Where can you buy Messi drink, Mas+ by Messi?
The new Messi drink will debut on June 13 in Miami, with location details available on the Mas+ Instagram account: @masbymessi.
The drink will be available at select Publix and Walmart stores, and available for delivery on GoPuff in South Florida on June 14, while commemorative special edition variety packs with two bottles of each flavor, as well as individual 16.9-ounce bottles will be available online in the United States on masbymessi.com.
The drink is expected to expand to other markets and retailers across Florida, the U.S. in August, and “global markets soon after,” according to the press release.
Messi drink flavors: What are the Mas+ flavors?
Messi’s new drink comes in four flavors named after inspirational milestones in his legendary soccer career. The 12-ounce cans of Mas+ are seven calories with less than a gram of cane sugar, while 16.9-ounce bottles are 10 calories with a gram of cane sugar, according to the release.
• Más+ Miami Punch: Inspired by Messi’s current life in Miami as star of MLS club Inter Miami, the Miami Punch has a balanced blend of berry flavors with a hint of pineapple for a fruit punch taste.
• Más+ Orange d’Or: Inspired by Messi’s record eight Ballon d’Or Trophies as soccer’s best player, the Orange d’Or is a orange with hints of tangerine flavor for a balanced citrus taste.
• Más+ Berry Copa Crush: Inspired by Messi’s seven Copa del Rey titles with Barcelona and his Copa America win with Argentina, Berry Copa Crush has a blend of sweet and luscious berry and cherry flavors.
• Más+ Limón Lime League: Inspired by Messi's time playing in the UEFA Champions League, which he won three times, the Limón Lime League flavor has a sweet, fruity flavor and zesty citrus taste.
Messi drink name: Why Mas+?
Messi chose Más+ (Spanish for more) from about 450 other names. It resonates with his career and the way he lives his life, always finding more to give. The + stands for an extra boost of positivity, inspiration for you to enjoy more music, laughter, friends and family and to get more out of life, according to the press release.
“This name captures what my life and career have always been about: Más means more. I believe we can always give a bit more, and I’ve achieved more than I thought was possible by thinking positively,” Messi said in an Instagram post.
This article originally appeared on USA TODAY: Mas+ by Messi: How to buy new Lionel Messi drink online and in stores
