Local New Orleans Brands Take Center Stage in Origins: An NFL Collection for Super Bowl LIX
The fourth installment of Origins: An NFL Collection features three local brands from New Orleans, the National Football League announced Tuesday. Just in time for the Super Bowl LIX, a pop-up shopping event will take place on Feb. 6 in the Big Easy.
Jerin “Jerk” Beasley, Sneaker Politics and Statement Goods are the three brands the NFL has chosen to feature. As a painter, Beasley’s works focus primarily on pop culture, and he’s previously collaborated with major brands like General Motors, Draft Kings, Polaris, Nike and Hibbett Sports.
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Sneaker Politics, founded in 2006, is a clothing boutique that originated in Lafayette, Louisiana. The footwear and apparel retailer now has six locations across the United States, including in New Orleans, Baton Rouge, Louisiana as well as Austin and Dallas.
Known for their fun graphic art, Statement Goods was founded by Toni Point and Alysia Fields in 2014. The former card company has since evolved into apparel, accessories and home goods. Their designs are inspired by southern culture with a New Orleans twist.
“With the fourth year of the program underway, Origins: An NFL Collection has emerged as one of the paramount collaborations of the NFL postseason, captivating fans who eagerly await the next installment,” Ashley Daniel, director of consumer products at the NFL, said in a statement. “The forthcoming collection will be shaped by the proud and vivacious traditions of New Orleans set against the backdrop of Super Bowl LIX, resulting in uniquely crafted pieces that further cement the brands as vital pillars in their communities.”
In honor of the collection’s launch the NFL is staging a one-day pop-up shopping event at 226 Decatur St. in New Orleans on Feb. 6. Fans are invited to exclusively shop the merchandise and learn more about the brands behind the collection while enjoying music and refreshments. The event is free to the public.
To register, visit nfl.com/origins. For fans outside of New Orleans, select styles from the collection will be sold online at nflshop.com/origins starting Feb. 7.
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