LOEWE Taps Greta Lee To Reveal Its Newest Scent "Aire Anthesis" Through a Florally Immersive Campaign

LOEWE's latest campaign, "Botanical Rainbow," has introduced a star-studded fragrance lookbook.

The campaign features the talents of actors Úrsula Corberó, Greta Lee and Stéphane Bak, who the brand has handpicked to showcase its new scent, "Aire Anthesis." The campaign's visuals, expertly captured by the talented photographer Tyler Mitchell, truly bring the essence of the fragrance to life.

LOEWE introduces Aire Anthesis, a scent showcasing the unique "LOEWE accord" inspired by the Spanish rockrose. The campaign features Greta Lee as she highlights the floral notes of "Aire Anthesis," Alongside Greta, Corberó and Bak represent the well-known scents of LOEWE 001 for both men and women. The fragrance combines musk, carrot seed and cypress for men, while the women's perfume offers a vibrant blend of bergamot and tangerine.

These scents are now available via LOEWE's website if you want to overhaul your fragrance top-shelf for fall.