For Luxury Travelers, Staying Ahead of Trends Is Key
Travel choices are intensely personal. Where to go? Where to stay? What to do? These decisions are often shaped by long-held dreams, recommendations of family and friends, or information you’ve read or heard. But fulfilling these plans independently can be difficult. With Scott Dunn Private, the most extraordinary travel experiences not only become reality, but also exceed even the highest expectations.
Scott Dunn was founded three decades ago with the goal of revolutionizing the luxury travel market, and since then Scott Dunn Private (SDP) has been added to cater to an elite, by-invitation-only community of high-net-worth individuals. Led by Jules Maury—a Robb Report “Travel Master” in 2023 and 2024 and a Best of the Best winner in 2021 and 2022, recognized for her expertise in evaluating luxury destinations—SDP is designed for discerning travelers who appreciate individualized attention at every step of a journey.
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Notes one senior travel specialist, “Our guests are shifting their focus away from the ‘best’ locations and focusing on unique, off-the-beaten-path experiences and fewer crowds.” This may translate to interest in private charters and reserves or boutique cruises to previously unreachable or unexplored places accompanied by knowledgeable guides.
Where are they seeing changes? SDP’s regional managers are currently pointing to exclusive opportunities in northern Kenya and East African islands, in Kimberley and the Northern Territories of Australia, in cooler European spots like an eclipse-chasing journey in Greenland’s High Arctic, and in combined travel to the Maldives and Sri Lanka. They’re monitoring the expansion of luxury hotels and resorts in the Baja California Sur Peninsula and using their contacts to provide behind-the-scenes access. SDP managers are attuned to what’s new, what’s up and coming, and what’s different, even crafting personalized travel centered around iconic sporting events or once-in-a-lifetime performances.
Membership in SDP, which is complimentary with no hidden fees, brings along the services of a dedicated Private Relationship Manager, an expert in travel trends and resources who understands your needs and preferences and can ensure that arrangements are seamless and stress-free. And of course, members experience discreet, luxe logistics from door to destination—from chauffeur-driven transfers and luggage collection to access to airport lounges and meet-and-greet services. With teams based in London, New York, California, and Singapore, your dedicated team of specialists will be available 24/7, before, during, and after a trip.
Now is the time to begin thinking about the places and one-of-a-kind adventures on the horizon in 2025. It’s not too early to book travel for the year ahead. SDP members can look forward to all this and so much more as they fulfill their travel dreams in 2025.
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