M&M’s Just Introduced Its First Brand-New Flavor in 2 Years
"Dreams do come true!"
M&M's/Allrecipes
Forget pumpkin spice season—in our books, it's officially candy season. It's the glorious time from fall all the way until New Year's when you can eat as many sweets as you like in the name of Halloween, Christmas, and every other holiday in between. And with Halloween just around the corner, it's no surprise that our favorite candy brands are busting their butts to bring new and exciting offerings to the table.
From seasonal offerings like the Werewolf Tracks Reese's Cups to permanent additions like Kit Kat Vanilla, candy brands are pulling out all the stops to satisfy your sweet tooth. And now M&M's is throwing its hat in the race with a new flavor that has fans filling up the comments section already.
M&M's Introduces Peanut Butter & Jelly Flavor
M&M's
The brand's first new flavor innovation since 2022 is here: Peanut Butter & Jelly M&M’s. The new bite-sized candies feature a berry-flavored chocolate treat with a smooth peanut butter center. Because the only flavor pairing more classic than chocolate and peanut butter is PB & J—so combining all three can only mean delicious things.
According to a press release, the M&M's are designed to mimic your favorite nostalgic sandwich. Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America, added, "Peanut Butter M&M’S have always been a popular flavor with our fans, so we’re excited to double down on their excitement—with a twist.”
Early reception of the Peanut Butter & Jelly M&M’s has been largely positive. On an Instagram post leaked by the account @candyhunting, comments rolled in like "Yesss we need more PB& J products," and "I've dreamt of this flavor for a real long time. Dreams do come true!"
Some fans were quick to recognize this isn't M&M's first foray into the fruity-peanut butter space. In 2009, the brand released the Strawberried Peanut Butter M&M's, but they disappeared from shelves by 2015. Needless to say, fans of that flavor are happy to discover a look-alike—well, more like taste-alike—is coming to stores.
"I've been wanting something like these ever since I discovered the Strawberried Peanut Butter ones used to exist back in the day," commented one Instagram user.
Peanut Butter & Jelly M&M's will be available in retailers nationwide and online at MMS.com starting in December and will come in three sizes: Single Size, Share Size, and Sharing Size Stand Up Pouches.
Read the original article on All Recipes.
