A Ma Maniére x Converse Collaboration Goes Viral Following Serena Williams’ Super Bowl Halftime Show Dance
Though fashion wasn’t a major part of the top-dollar commercials at the 2025 Super Bowl on Sunday, there were several viral fashion breakouts from the event. Most notably, during the game’s halftime show, Kendrick Lamar wore a pair of Celine flare-leg jeans designed by Hedi Slimane that caught social media’s attention. Serena Williams, featured in Lamar’s performance, also went viral with her outfit, shining light on one of A Ma Maniére’s latest collaborations.
Williams wore a pair of Converse x A Ma Maniére Chuck 70 sneakers to the game, which came from a 10-year anniversary collection from A Ma Maniére. Though her style has not been released yet, the shoes share collaborators from the “While You Were Sleeping” project that spanned not only collaborations with multiple Nike brands — Nike, Jordan Brand and Converse — but also a short film.
According to Google Trends, searches for “A Ma Maniere Converse” were up 500 percent.
Within the Converse partnership is a capsule collection that includes five pieces that were released last December.
Among the apparel options are two jacket silhouettes: the AMM Malden Jacket is a quilted boxy-fit snap-button piece with two side seam pockets. The other is a relaxed-fit anorak featuring a detachable hood and front pocket made of nylon. Both are $150. The cotton hoodie includes a classic kangaroo pocket and a drawstring hood. The range is completed with cotton sweatpants and a logo T-shirt.
The collection is still available for purchase in limited sizes.
The company has called the collection a “celebration of culture, impactful storytelling and the power of collective action.” The short film featured appearances from the likes of Guillaume Schmidt, Chris Gibbs, Cam Kirk and more. Undergirding it is the theme of “create at all costs.”
“We are incredibly excited to unveil this special collection, it is an incredible honor to create alongside all three brands — Nike, Jordan Brand and Converse — all standing united behind our mission and vision,” James Whitner, the owner and founder of The Whitaker Group, said in a statement. “To continue to tell our stories with these iconic silhouettes and the ‘While You Were Sleeping” short film — our most ambitious story yet at this important milestone, we can’t wait for the world to immerse themselves in the full experiences we have planned. This is our way to show our gratitude for the unwavering support from all of you through the years — you are all part of our history, these are a testament to our shared commitment to excellence, and this story is for you.”
The Whitaker Group is at the helm of A Ma Maniére.
A Ma Maniére x Converse Collaboration From ‘While You Were Sleeping’ Collection: A Closer Look [PHOTOS]
Launch Gallery: A Ma Maniére x Converse Collaboration From 'While You Were Sleeping' Collection: A Closer Look [PHOTOS]
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