On Thursday, Marc Jacobs introduced its latest fragrance, Daisy Wild, along with an accompanying campaign that's full of young, up-and-coming faces. And many of those faces come with quite the fashion pedigree: The brand tapped slew of fashion nepo babies to front the new scent, including supermodel offspring like Ever Anderson (daughter of model Milla Jovovich and filmmaker Paul S.W. Anderson, who Fashionista also cited as a nepo baby to watch) and Grace Burns (daughter of actor Ed Burns and Christy Turlington).
It also features Lennon Sorrenti, whose uncle is famed fashion photographer Mario Sorrenti (her mother, Vanina Sorrenti, is also a fashion photographer), as well as Stevie Sims, child of photographer David Sims and designer Luella Bartley. They all follow in the footsteps of Kaia Gerber (daughter of Cindy Crawford), longtime face of the original Marc Jacobs Daisy fragrance, and Lila Moss (daughter of Kate Moss), face of Marc Jacobs Perfect.
The campaign, which also features models Alva Claire, Nailea Devora, Marlee Guillory, Erin Kim and Sophia Santamarina, was photographed by Nick Newbold and relies heavily on spring-y outdoor imagery.
The campaign video — which evokes summer camp nostalgia — features the whole model crew piling into a car for a road trip, splashing around in the water and dancing around a campfire.
Marc Jacob Daisy Wild retails for $125 and is available now at Macy's.
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